Table of Contents

Foreword ix Acknowledgments xv Introduction Stepping onto the Invisible Bridge: Your Journey toward the Exceptional xix Chapter 1 The Trouble with Success: The Tyranny of the 80/20 Rule 1 Chapter 2 Contact: The Humble Foundation of the Ultimate Client Experience 9 Chapter 3 Segmentation: The Supernova Non-negotiable 19 Chapter 4 Organization: Promises Made, Promises Kept 41 Chapter 5 Planning: Inspired Action 57 Chapter 6 Acquisition: Explosive Growth under Control 73 Chapter 7 Leading the Practice: Leaders Developing Leaders 91 Final Thoughts on Moving Forward 113 About the Author 117 Index 119

About the Author

ROB KNAPP is a former Managing Director for Merrill Lynch and the architect of Supernova, which he developed with a team of financial advisors and leaders at Merrill Lynch. His passion for coaching talented individuals to reach exceptional levels of performance has solidified his reputation throughout the financial services sector as a visionary and creative leader.