Table of Contents

Section 1 Conceptual frameworks 1. The Sustainable Development Goals (SDGs) as international norms 2. Adapting and applying the ‘spiral model’ to the diffusion of the SDGs Section 2 Ensuring healthy lives and promoting well-being (SDG3) 3. Diffusion of UHC through global health diplomacy 4. Diffusion of SRHR and local constraints: the Philippines 5. Sexuality education in Thailand: Contestation and reconciliation Section 3 Ensuring inclusive and equitable quality education (SDG4) 6. Reformulation of inclusive education: Cambodia 7. Diffusion of inclusive education in Malawi 8. Challenges for diffusing Global Citizenship Education in Japan Section 4 Full and productive employment and decent work (SDG8) 9. Gender equality and decent work: Japan 10. Tackling forced labour in Thailand: The role of the EU and ILO 11. Diffusion of labour rights: Georgia 2003–2019 12. Mainstreaming animal welfare: The role of EU trade policy Section 5 Conclusion 13. Norm diffusion, norm contestation and the SDGs

About the Author

Paul Bacon, PhD is a tenured Professor of International Relations at the Faculty of International Research and Education, and a Jean Monnet Chair in European Union Studies at Waseda University, Japan. His research interests include the SDGs, human security, EU–Japan relations, NATO-Japan relations, Brexit, liberal international order, and human rights norm diffusion.

Mina Chiba, PhD is an Assistant Professor of Organization for Regional and Inter-regional Studies (ORIS), Waseda University. Her major field of study is international development and human rights. Her research interests include global governance in education and health, non-cognitive skills development, and regionalization of higher education.

Frederik Ponjaert is Researcher and Lecturer at the Université Libre de Bruxelles (ULB) and Associate Lecturer in Comparative Regionalism at SciencesPo (IEP-Paris). His research is on comparative regionalism, with an emphasis on European and Asian realities.