Marc Benioff is the chairman, chief executive and founder of Salesforce, a Fortune 300 company with more than 30,000 employees around the world and a market capitalisation of nearly $100 billion. The company is ranked Number One on Fortune's World's Best Workplaces list. He is a globally recognised technology visionary and philanthropist, and has campaigned widely on issues such as equal pay and equal rights.
'Trailblazer is an urgent and compelling book for anyone in
business who yearns to fulfil a higher mission in the world. Marc’s
powerful and poignant stories of leadership remind each of us what
we can achieve when we abandon "business as usual" and make our
values the driving force of our work.'
*Richard Branson*
'In Trailblazer, Marc Benioff offers a window into the values
that made him a uniquely capable and compassionate
leader and role-model capitalist. His book is the gold
standard on how to use business as a platform for change at
this urgent time. Trailblazer is a
must-read for anyone who aspires to lead from a place of
wisdom and truth.'
*Ray Dalio, author of Principles*
‘Words like value, profit and loss are turned on their head by
Marc in this pioneering guidebook. Value comes from
values – who profits, who loses? Reading a balance sheet means
balancing interests way beyond the boardroom.’
*Bono, lead singer of U2*
'With intelligence, candor and spiritual depth, Benioff generously
shares invaluable lessons - often learned the hard way working
through contentious and challenging situations - from two decades
leading one of the world’s most admired companies. From the
Salesforce teams that have collectively volunteered millions of
hours to improve public schools and other compelling causes, to the
company's stance on social issues beyond the bottom line, Benioff
sets an incredibly inspiring example.'
*will.i.am*
'Marc Benioff is a champion in more ways than one! I was truly
inspired by his example of how values like trust, inclusion and
giving back are the foundation of successful businesses and
careers. Trailblazer lays out a model for a winning
culture where everyone has an equal opportunity to have their voice
heard.'
*Billie Jean King*
'In Trailblazer, Marc shares his journey establishing a
set of values deeply woven into the fabric of Salesforce. By
creating a company rooted in trust, Marc explores how companies can
nurture a value-based culture to become powerful platforms for
change.'
*Susan Wojcicki, CEO of YouTube*
'Corporate leaders today have to deliver growth with an eye toward
societal impact. Marc Benioff is the rare CEO who has put this into
practice. In Trailblazer, he shows us how he did it, and
gives us a roadmap to do the same. It is a must-read book for every
leader who is purpose driven.'
*Indra Nooyi, former CEO of PepsiCo*
'In the past, great leaders had a vision, and the brains to achieve
it. But great leaders in the Fourth Industrial Revolution must have
soul, in addition to brains and vision.
In Trailblazer, Marc Benioff, one of the most successful
and enlightened business leaders, reminds us of our
responsibilities to our stakeholders, laying out a clear path for
how business and technology can help build a better future for us
all.'
*Klaus Schwab, World Economic Forum Founder and Executive
Chairman*
'Trailblazer isn’t just a lively account of how Marc founded a
market-leading company that does well while doing good. It’s a
guide for what every business and organisation must do to thrive in
this period of profound political and economic change. Marc
believes that everyone - from the top executive to the new hire
- should contribute to their communities with the same passion
they apply to building their companies and careers. And he’s
right.'
*Jamie Dimon, Chairman and CEO of JPMorgan Chase*
'Compelling new book... In Trailblazer, he goes much deeper
into what he learned and how he learned it. And the management
insights he draws from this experience and others...ought to be a
required curriculum for today’s business leaders. The leadership
wisdom he delivers is one every businessperson should know. If
only the B-schools taught it as well.'
*Fortune magazine*
'Trailblazer...is well-timed to address the growing questions about
capitalism’s negative side effects. The political dilemmas
that Salesforce faced are the most illuminating. The early
lesson in employee activism taught Benioff that if leaders won’t
act, "they’ll have to face the bayonets poking up from
below". That’s even more true today.'
*Reuters*
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