Marc Benioff is the chairman, chief executive and founder of Salesforce, a Fortune 300 company with more than 30,000 employees around the world and a market capitalisation of nearly $100 billion. The company is ranked Number One on Fortune's World's Best Workplaces list. He is a globally recognised technology visionary and philanthropist, and has campaigned widely on issues such as equal pay and equal rights.
'Trailblazer is an urgent and compelling book for
anyone in business who yearns to fulfil a higher mission in the
world. Marc's powerful and poignant stories of leadership
remind each of us what we can achieve when we abandon "business as
usual" and make our values the driving force of our work.'
-- Richard Branson
'In Trailblazer, Marc Benioff offers a window into the
values that made him a uniquely capable and compassionate
leader and role-model capitalist. His book is the gold
standard on how to use business as a platform for change at
this urgent time. Trailblazer is a must-read for
anyone who aspires to lead from a place of wisdom and truth.' --
Ray Dalio, author of Principles
'Words like value, profit and loss are turned on their head by Marc
in this pioneering guidebook. Value comes from values
- who profits, who loses? Reading a balance sheet means balancing
interests way beyond the boardroom.' -- Bono, lead singer of U2
'With intelligence, candor and spiritual depth, Benioff generously
shares invaluable lessons - often learned the hard way
working through contentious and challenging situations - from two
decades leading one of the world's most admired companies. From the
Salesforce teams that have collectively volunteered millions of
hours to improve public schools and other compelling causes, to the
company's stance on social issues beyond the bottom line,
Benioff sets an incredibly inspiring example.' --
will.i.am
'Marc Benioff is a champion in more ways than one! I was truly
inspired by his example of how values like trust, inclusion and
giving back are the foundation of successful businesses and
careers. Trailblazer lays out a model for a winning culture where
everyone has an equal opportunity to have their voice heard.' --
Billie Jean King
'In Trailblazer, Marc shares his journey establishing a set
of values deeply woven into the fabric of Salesforce. By creating a
company rooted in trust, Marc explores how companies can nurture a
value-based culture to become powerful platforms for change.' --
Susan Wojcicki, CEO of YouTube
'Corporate leaders today have to deliver growth with an eye toward
societal impact. Marc Benioff is the rare CEO who has put this into
practice. In Trailblazer, he shows us how he did it, and
gives us a roadmap to do the same. It is a must-read book for
every leader who is purpose driven.' -- Indra Nooyi, former CEO
of PepsiCo
'In the past, great leaders had a vision, and the brains to achieve
it. But great leaders in the Fourth Industrial Revolution must have
soul, in addition to brains and vision. In Trailblazer,
Marc Benioff, one of the most successful and enlightened
business leaders, reminds us of our responsibilities to our
stakeholders, laying out a clear path for how business and
technology can help build a better future for us all.' --
Klaus Schwab, World Economic Forum Founder and Executive
Chairman
'Trailblazer isn't just a lively account of how Marc
founded a market-leading company that does well while doing good.
It's a guide for what every business and organisation must do to
thrive in this period of profound political and economic change.
Marc believes that everyone - from the top executive to the new
hire - should contribute to their communities with the same passion
they apply to building their companies and careers. And he's
right.' -- Jamie Dimon, Chairman and CEO of JPMorgan Chase
'Compelling new book... In Trailblazer, he goes
much deeper into what he learned and how he learned it. And
the management insights he draws from this experience and
others...ought to be a required curriculum for today's
business leaders. The leadership wisdom he delivers is one
every businessperson should know. If only the B-schools taught it
as well.' -- Clifton Leaf * Fortune magazine *
'Trailblazer...is well-timed to address the growing
questions about capitalism's negative side effects. The political
dilemmas that Salesforce faced are the most illuminating. The early
lesson in employee activism taught Benioff that if leaders won't
act, "they'll have to face the bayonets poking up from below".
That's even more true today.' -- Gina Chon * Reuters *
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