William Franklin Hickson III, known as "Frank" to family and friends, grew up in Orangeburg, South Carolina. After graduating from Tuskegee University, he worked alongside his childhood idol, Willie Jefferies, the head football coach at Wichita State University, as a football graduate assistant. He went on to earn a master of education degree in athletic administration. He enjoyed a successful football coaching career and retired from Liberty University in Lynchburg, Virginia. He lives with his wife in Forest, Virginia.