Geoff Colvin, Fortune's senior edi-tor at large, is one of America's most respected journalists. He lectures widely and is the regular lead modera-tor for the Fortune Global Forum. A frequent television guest, Colvin also appears daily on the CBS Radio Net-work, reaching seven million listeners each week. He coanchored Wall Street Week on PBS for three years. He lives in Fairfield, Connecticut.
"Provocative." --Time "A profoundly important book." --Dan Pink, author of A Whole New Mind "What an exciting book!" --Ram Charan, coauthor of Execution "I rejoice! What Geoff says comports totally with my own experiences in sports, law, and business." --Herb Kelleher, founder, Southwest Airlines