Sara Wachter-Boettcher runs Rare Union, a consultancy based in Philadelphia, and is the author of Technically Wrong, Design for Real Life, with Eric Meyer, and Content Everywhere. She helps organizations with digital product and content strategy, and speaks at conferences worldwide.
"The stories she [Sara Wachter-Boettcher] tells... are good, as are
the examples she provides of corporate failure."
*The Sunday Times*
"This is a powerful read reflecting on the prejudices that lurk
within a powerful industry."
*Selected as one of the 25 best books for IT leaders - IT Pro*
"Technology permeates life, from grocery shopping to dating apps.
Yet we rarely question its design or aims. Web consultant Sara
Wachter-Boettcher proffers a damning critique of the ethical
dilemmas it poses, and why we need to demand more accountability
from tech creators."
*Mary Craig rounds up the highlights of this season’s releases. -
Nature*
"Thoughtful and entertaining, [Technically Wrong] encourages its
readers to give their apps a critical eye, considering the many
ways biased programming can influence users. This argument for
greater diversity in the technology industry is an important
call-to-arms."
*The best books of 2018 in tech, science, business and ideas -
Wired*
"A must-read in the post-Cambridge Analytica world."
*Best tech books 2018: 6 that will expand your mind - London
Evening Standard*
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