Table of Contents

Preface

1. Introduction: Theorizing Digital Rhetoric, Aaron Hess
2. SECTION I: PHILOSOPHICAL AND RHETORICAL CONCEPTUALIZATIONS OF DIGITAL TECHNOLOGY
3. Critique of Digital Reason, David Gunkel
4. The Terms of Technoliberalism, Damien Pfister
5. Rhetorical Affects in Digital Media, Jay Brower
6. Digital Rhetoric and the Internet of Things, James P. Zappen
7. Towards a Minor Assemblage: An Introduction to the Clickable World, J. Macgregor Wise
8. SECTION II: DIGITAL INTRUSIONS IN RHETORICAL THEORY
9. From coercion to community building: Technological affordances as rhetorical forms, Amber Davisson and Angela Leone
10. Fluidity in a Digital World: Choice, Communities, and Public Values, Ashley Hinck
11. The Rhetorical Agency of Algorithms, Jessica Reyman
12. The New Data: Argumentation amidst, on, with, and in Data, Candice Lanius and Gaines S. Hubbell
13. Where is the Body in Digital Rhetoric? Brett Lunceford
14. Reviving identity politics: Strategic essentialism, identity politics, and the potential for cross-racial vernacular discourse in the digital age, Vincent Pham
15. SECTION III: BEING RHETORICAL CRITICS IN OUR DIGITAL LIVES
16. Toward a Digital Methodology for Ideographic Criticism: A Case Study of 'Equality', Michelle Gibbons and David Seitz
17. Hashtags and Attention through the Tetrad: The Rhetorical Circulation of #ALSIceBucketChallenge, Jennifer Reinwald
18. Ethics, Agency, and Power: Toward an Algorithmic Rhetoric, Jeremy David Johnson
19. Pinning, Gazing, and Swiping Together: Identification in Visually Driven Social Media, Hillary A. Jones
20. I am what I play and I play what I am: Constitutive Rhetoric and the Casual Games Market, Shira Chess

Afterword: Digital Rhetoric at a Later Time, Brian L. Ott

About the Author

Aaron Hess is an Assistant Professor of Rhetoric and Communication at Arizona State University. He is the co-author of Participatory Critical Rhetoric: Theoretical and Methodological Foundations for Studying Rhetoric In Situ (Lexington, 2015). His research follows two primary avenues: the participatory elements of rhetorical advocacy and digital rhetorical expression. His work can be found in a variety of scholarly journals, including the International Journal of Communication, Critical Studies in Media Communication, New Media and Society, and Media, Culture and Society. Amber Davisson is an Assistant Professor of Communication at Keene State College. She is the author of Lady Gaga and the Remaking of Celebrity Culture (McFarland, 2013) and the co-editor of Controversies in Digital Ethics (Bloomsbury, 2016). Her interdisciplinary scholarship on identity, politics, and digital technology has appeared in journals such as Rhetoric and Public Affairs, Transformative Works and Culture, Journal of Media and Digital Literacy, Journal of Visual Literacy, and American Communication Journal.