Preface

Introduction: Theorizing Digital Rhetoric, Aaron Hess

SECTION I:

PHILOSOPHICAL AND RHETORICAL CONCEPTUALIZATIONS OF DIGITAL TECHNOLOGY

Critique of Digital Reason, David Gunkel

The Terms of Technoliberalism, Damien Pfister

Rhetorical Affects in Digital Media, Jay Brower

Digital Rhetoric and the Internet of Things, James P. Zappen

Towards a Minor Assemblage: An Introduction to the Clickable World, J. Macgregor Wise

SECTION II:

DIGITAL INTRUSIONS IN RHETORICAL THEORY

From coercion to community building: Technological affordances as rhetorical forms, Amber Davisson and Angela Leone

Fluidity in a Digital World: Choice, Communities, and Public Values, Ashley Hinck

The Rhetorical Agency of Algorithms, Jessica Reyman

The New Data: Argumentation amidst, on, with, and in Data, Candice Lanius and Gaines S. Hubbell

Where is the Body in Digital Rhetoric? Brett Lunceford

Reviving identity politics: Strategic essentialism, identity politics, and the potential for cross-racial vernacular discourse in the digital age, Vincent Pham

SECTION III:

BEING RHETORICAL CRITICS IN OUR DIGITAL LIVES

Toward a Digital Methodology for Ideographic Criticism: A Case Study of ‘Equality’, Michelle Gibbons and David Seitz

Hashtags and Attention through the Tetrad: The Rhetorical Circulation of #ALSIceBucketChallenge, Jennifer Reinwald

Ethics, Agency, and Power: Toward an Algorithmic Rhetoric, Jeremy David Johnson

Pinning, Gazing, and Swiping Together: Identification in Visually Driven Social Media, Hillary A. Jones

I am what I play and I play what I am: Constitutive Rhetoric and the Casual Games Market, Shira Chess

Afterword: Digital Rhetoric at a Later Time, Brian L. Ott

About the Author

Aaron Hess is an Assistant Professor of Rhetoric and Communication at Arizona State University. He is the co-author of Participatory Critical Rhetoric: Theoretical and Methodological Foundations for Studying Rhetoric In Situ (Lexington, 2015). His research follows two primary avenues: the participatory elements of rhetorical advocacy and digital rhetorical expression. His work can be found in a variety of scholarly journals, including the International Journal of Communication, Critical Studies in Media Communication, New Media and Society, and Media, Culture and Society.

Amber Davisson is an Assistant Professor of Communication at Keene State College. She is the author of Lady Gaga and the Remaking of Celebrity Culture (McFarland, 2013) and the co-editor of Controversies in Digital Ethics (Bloomsbury, 2016). Her interdisciplinary scholarship on identity, politics, and digital technology has appeared in journals such as Rhetoric and Public Affairs, Transformative Works and Culture, Journal of Media and Digital Literacy, Journal of Visual Literacy, and American Communication Journal.

Table of Contents

About the Author