Table of Contents

Introductory Pecuniary Emulation Conspicuous Leisure Conspicuous Consumption The Pecuniary Standard of Living Pecuniary Canons of Taste Dress as an Expression of the Pecuniary Culture Industrial Exemption and Conservatism The Conservation of Archaic Traits Modern Survivals of Prowess The Belief in Luck Devout Observances Survivals of the Non-Invidious Interest The Higher Learning as an Expression of the Pecuniary Culture

About the Author

Martha Banta's forthcoming book from Yale (Summer 2007), One True Theory and the Quest for an American Aesthetic treats iin depth Veblen's role as the champion of new modes of scientific inquiry that influenced many areas of social thought.