Table of Contents

Introduction
Pecuniary Emulation
Conspicuous Leisure
Conspicuous Consumption
The Pecuniary Standard of Living
Pecuniary Canons of Taste
Dress as an Expression of the Pecuniary Culture
Industrial Exemption and Conservatism
The Conservation of Archaic Traits
Modern Survivals of Prowess
The Belief in Luck
Devout Observances
Survivals of the Non-Invidious Interest
The Higher Learning as an Expression of the Pecuniary Culture

About the Author

Martha Banta's forthcoming book from Yale (Summer 2007), One True Theory and the Quest for an American Aesthetic treats iin depth Veblen's role as the champion of new modes of scientific inquiry that influenced many areas of social thought.