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Thought Leadership
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The first ever book to critically evaluate thought leadership in all its forms; sets out to examine and clarify thought leadership in relation to other concepts Includes unique case studies from internationally renowned organisations such as Boston consulting group, Accenture, Mckinsey, IBM PricewaterhouseCoopers and Deloitte Draws on the author's thirty years of experience as an internationally acclaimed author and consultant Supported by case studies of some of the world's best known and most successful companies and their thought leadership projects Shows you how to gain support for your initiatives within your organization and make thought leadership work for you

Table of Contents

    • Chapter - 01: What on earth is Thought Leadership?;
    • Chapter - 02: Who has used it before? Thought Leadership in business history;
    • Chapter - 03: Where does Thought Leadership come from?;
    • Chapter - 04: Components of success and failure;
    • Chapter - 05: Communicating and disseminating Thought Leadership;
    • Chapter - 06: Thought Leadership strategy and planning;
    • Chapter - 07: An evolving discipline

About the Author

Having held senior positions at BT, Unisys and PricewaterhouseCoopers, Laurie Young also founded, built and successfully sold a company. His writing combines practical experience with sound business thinking, drawing on his experience of developing Thought Leadership on: Privatisation, TQM, business process re-engineering, services marketing, value reporting and more. Laurie's previous books include: Marketing the Professional Services Firm, Business Development for Lawyers and From Products to Services.

Reviews

"This refreshing, original treatise takes on a rarely served but important topic. getAbstract recommends Young's insights to business leaders, students, investors and all who want to understand the power of thought leadership, including how to create, disseminate it and benefit from it." * getAbstract, Inc. *
"Practical gems for those in business, particularly around the strategic implementation." * Heath Henwood, Heathhenwood.weebly.com *

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