About the Author

Jan-Benedict Steenkamp (Dr. honoris causa; PhD, MSc, BSc [all summa cum laude]) is C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina's Kenan-Flagler Business School. He is an Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, Chairman of the International Board of Experts at the Institute for Nation(al) Branding (Shanghai), and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). He is a member of the selection committee of the Spinoza Prize, nicknamed the Dutch Nobel Prize. He is co-founder and Executive Director of the Institute AiMark.