The world's leading expert on habit formation shows you how to build a better life- by starting small
BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune's '10 New Gurus You Should Know,' he lives in Northern California and Maui.
BJ Fogg is the founding father of habits research, and his advice
has already changed my life. Tiny Habits will help anyone have
their best year yet; whether you want to sleep better, lose weight,
work smarter or be a more present parent
*Dr Rangan Chatterjee, author of Feel Better in 5*
Absolutely brilliant ... a 5/5 book. Fantastic things in every
paragraph, on every page of the book
*Chris Evans*
On the subject of behavioural design, there is no one on earth who
could author a more informative and anticipated book than BJ
Fogg
*Robert Cialdini, author of 'Persuasion'*
This book is a rare diamond in a vast market: a self-help book that
actually helps. That’s because it is informed by scientific
enquiry. BJ Fogg is, deservedly, a cult figure not only among
behavioural science academics but also in the business world. As a
behavioural science fanatic, I cannot wait to read it: as an
overweight behavioural science fanatic, I cannot wait to try its
prescriptions
*Rory Sutherland, Ogilvy VC and author of 'Alchemy'*
BJ Fogg is a Stanford and Silicon Valley legend. He teaches people
small research-based steps that enable them to make big, good and
enduring changes in their lives. Tiny Habits makes his simple
secret sauce available to everybody; it is a joy to read and packed
with easy steps that will help you do more of what you want – and
less of what you don’t
*Robert Sutton, author of 'The Asshole Survival Guide'*
BJ Fogg is one of those rare individuals who can brilliantly
balance a thorough understanding of research with the ability to
make that research useful and understandable in the real world.
What makes Tiny Habits so powerful is that the behaviour change
seems so doable, and thus it will have a multi-level appeal across
every domain from home to work, from business leaders and educators
to parents and students
*Shawn Achor, author of 'The Happiness Advantage' and 'Big
Potential'*
Eliminating the ‘should's’ and demystifying personal habit change
to a set of basic principles lets us all breathe easier
*David Allen, author of 'Getting Things Done'*
In Tiny Habits, BJ Fogg explains how actions as simple as flossing
one tooth, opening up a book to the first page, or connecting with
others can put us on the path to lasting change. Deeply researched
and highly practical, this book will be a valuable resource to
anyone interested in changing their behavior (that is, all of
us)
*Gretchen Rubin, author of 'The Happiness Project'*
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