Table of Contents

ForewordAcknowledgmentsIntroduction1: How Your Consumers Are Changing2: What Consumers Are Looking for in Brands They Trust3: Building Relationships by Helping Others4: Being Transparent and Likable5: Remaining Consistent and Boosting Familiarity6: Broadcasting Your Message Through Content7: My Journey8: The Golden Rule of Communication9: Beyond the Marketing Department10: Populating All Stages of the Consumer Journey Through Strategic DistributionResource LibraryNotesIndex

About the Author

John Hall is the cofounder and CEO of Influence & Co., a firm that helps brands and individuals leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. He has grown his company's revenue by more than 100 percent year-over-year since its founding in 2011; it is now the largest provider of expert content to online publications. In 2016, he won the EY Entrepreneur of the Year Award.