Table of Contents

Foreword

Acknowledgments

Introduction

1: How Your Consumers Are Changing

2: What Consumers Are Looking for in Brands They Trust

3: Building Relationships by Helping Others

4: Being Transparent and Likable

5: Remaining Consistent and Boosting Familiarity

6: Broadcasting Your Message Through Content

7: My Journey

8: The Golden Rule of Communication

9: Beyond the Marketing Department

10: Populating All Stages of the Consumer Journey Through Strategic Distribution

Resource Library

Notes

Index

About the Author

John Hall is the cofounder and CEO of Influence & Co., a firm that helps brands and individuals leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. He has grown his company's revenue by more than 100 percent year-over-year since its founding in 2011; it is now the largest provider of expert content to online publications. In 2016, he won the EY Entrepreneur of the Year Award.