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Total Heart Rate Training


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Six-city author tour: Denver, Phoenix, San Diego, Los Angeles, San Francisco, Seattle Print publiccity targeting high-performance athletic publications including Track & Field News, Triathlete, Marathon & Beyond, Running Times, and Runner's World Publicity in sports magazines including Sports Illustrated and ESPN the Magazine Promotion and book giveaway on major sports and fitness websites

About the Author

Joe Friel has trained endurance athletes since 1980. His clients have included elite amateur and professional road cyclists, mountain bikers, triathletes, and duathletes. They have been from all corners of the globe and included American and foreign national champions, world championship competitors, and an Olympian. Joe holds a masters degree in exercise science, is a USA Triathlon and USA Cycling certified coach, and is the past Chairman of the USA Triathlon National Coaching Commission. He is a featured columnist for Inside Triathlon and VeloNews magazines, and writes feature stories for other international publications and websites. Joe conducts seminars around the country on training and racing for cyclists, multisport athletes, and coaches, and provides consulting services for corporations in the fitness industry. Every year Joe selects a group of the brightest coaches with the greatest potential and oversees their progress as they move into the ranks of elite-level coaching. As an age-group competitor, he was a Colorado State Masters Triathlon Champion, a Rocky Mountain region and Southwest region duathlon age-group champion, was on several All-American teams and represented the USA at the world championships several times. He also competes in road-running races and USCF bike races.


"Joe Friel is arguably the most experienced personal cycling coach in the U.S.(and) his book, The Cyclist's Training Bible has become the, well, Bible of the sport." -Bicycling magazine "Friel's reputation for strength and endurance training for serious athletes has made him a coach in demand." -The Boulder Daily Camera "Coach and trainer Joe Friel's well-known Training Bible series of books for cyclists and triathletes has changed the way multisport athletes train." -Active.com "His education and experiences as an athlete and a coach have given him almost peerless authority on real world training and competition." -Rocky Mountain Sports & Fitness magazine

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