Table of Contents

Ch1. The BullWhip Effect
Ch 2. Supply Chain Overview
Ch 3. Mix planning
Ch 4. Sales Planning and Forecasting
Ch 5. Production scheduling
Ch 6. Parts ordering and forecasting
Ch 7. Inbound logistics
Ch 8. Suppliers
Ch 9. Production operations
Ch 10. Outbound Logistics
Ch 11. Dealers
Ch 12. The Toyota Way in review
Ch 13. How to apply Toyota Way principles to non-automotive supply chains

About the Author

Sridhar Seshadri is a professor of operations management in the IROM Department at the McCombs School of Business, University of Texas at Austin. He has done extensive research on supply chain contracts and risk management.



Seshadri received his PhD in Management Science at the University of California Berkeley in 1993 and has an MBA and undergraduate degree in Mechanical Engineering. His dissertation was on stochastic modeling of semiconductor manufacturing and he has consulting experience with Lancome and the Federal Home Loan Bank in New York. He teaches Operations Management and electives in the Stern School at NYU.



Roy Vasher is a former Toyota senior executive. Vasher played a leading role in Toyota’s North American and European initiatives to streamline the supply chain to reduce order-to-delivery lead time. Currently he is president of RPV Consulting, LLC.