Table of Contents

1: Introduction
PART I. TOWARD A KNOWLEDGE-BASED UNDERSTANDING OF TRADE SHOWS
2: Functions of Trade Shows: A Historical Perspective
3: Temporary Markets and Temporary Clusters
4: A Knowledge-based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers
5: Trade Show Specialization and Territorial Specialization
PART II. TRADE SHOW DYNAMICS IN GEOGRAPHICAL CONTEXT
6: Trade Show Dynamics in Mature Markets 1: Europe
7: Trade Show Dynamics in Mature Markets 2: North America
8: Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region
PART III. Specific Knowledge Generation Practices and Competition by Industry Group and Trade Show Type
9: Different Knowledge Practices in Hub Shows: The Cases of Lighting Versus Meat Processing Technology
10: Cyclical Meetings or Field Reproduction? Different Knowledge Practices at International Lighting Shows
11: Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics
12: The Impact of Trade Show Organisers on Industry Innovation: 'Concertation' Processes in Fashion
13: Territorial Specialisation and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies
14: Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture Industry
PART IV. THEORY, POLICY, AND MANAGEMENT IMPLICATIONS
15: Implications of a Knowledge-Based Understanding of Trade Shows

About the Author

Harald Bathelt is Professor in the Department of Political Science at the University of Toronto, Canada, where he holds the Canada Research Chair in Innovation and Governance. Since 2007, he has also been affiliated with the University's Department of Geography and Program in Planning. He received both his Ph.D. and Habilitation at the University of Giessen, Germany. He presently holds the Zijiang Visiting Chair at East China Normal University in Shanghai, China.
His research interests are in the areas of economic geography, political economy, and methodology. In addition to books on North American high-technology industries (1991) and the German chemical
industry (1997), he has published a textbook on economic geography (2003) and a monograph on the relational economy (2011, both jointly with Johannes Glückler). Francesca Golfetto is Professor of Business Management and Marketing at Bocconi University, Milan Italy. She has taught at the Universities of Venice and Turin, and was visiting professor at Oxford University, Said Business School. She is Director of MiMeC (Master in Marketing and Communication) and has been Co-director of Bocconi
University's CERMES (Center for Research on Markets and Industry). She has founded CERMES' Trade Fair Observatory, which has become the leading European research institution devoted to the trade show
industry. She is consultant in Business Strategy and Marketing, and has also been a member of the advisory board of leading Italian companies and consultant for various trade show organisers and exhibitions centres. She has published various books on topics as European manufacturing industry, firm competition and strategy, marketing communication and trade shows. Diego Rinallo is Associate Professor of Marketing at Kedge Business School, Marseille, and Associate Researcher at CERGAM, Centre
d'Etudes et de Recherche en Gestion d'Aix Marseille. He was visiting scholar at the University of Wisconsin-Madison and the Schulich School of Business, Toronto. He is an affiliated member of CERMES
Bocconi's Business Communication & Events Lab (formerly Trade Fair Observatory), where he conducted several applied research studies in the context of the trade show industry. His academic research, focused on trade shows, marketing communications and consumer culture, was published in Journal of Marketing, Economic Geography, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, and Journal of Business and Industrial Marketing. He is the author of
Event Marketing (Egea, 2011), and the editor of Consumption and Spirituality (Routledge, 2012).

Reviews

This interdisciplinary nature of the book is also reflected in the composition of the authors whose academic backgrounds cover economic geography and marketing...The authors are already well-respected scholars in their respective disciplines and this has made this book both theoretically sound and empirically rich. Yingcheng Li, Journal of Economic Geography