Preface; Barry Watson, Nicholas Ward and Katie Fleming-VoglDefinition Chapter 1. Building a Culture of Safety: Contributions from Public Health; David Sleet Chapter 2. Ten Principles of Traffic Safety Culture; Nicholas Ward, Jay Otto, and Kari Finley Chapter 3. Traffic Safety Culture and the Levels of Value Internalization: A List of Alterable Factors; Christopher Schlembach and Susanne Kaiser Chapter 4. Guidance for the Measurement and Analysis of Traffic Safety Culture; Jay Otto, Nicholas Ward, and Kari Finley Foundation Chapter 5. The Traffic Safety Culture of (European) Car Drivers: Operationalizing the Concept of TSC by Re-Analyzing the SARTRE 4 Study; Christian Brandstatter, Christopher Schlembach, Gerald Furian & Susanne Kaiser Chapter 6. Social Capital and Traffic Safety; Matthew Nagler Chapter 7. The Central Role of Community Participation in Traffic Safety Culture; Eric Austin and Kelly Green Chapter 8. Safety Citizenship Behavior: A complementary paradigm to improving safety culture within the organizational driving setting; Darren Wishart, Bevan Rowland and Klaire Somoray Chapter 9. The Network Response: Building Structured Partnerships to Enhance Traffic Safety; Eric Austin Chapter 10. Leadership and Change Management; William Schell Application Chapter 11. Workplace Road Safety and Culture: Safety Practices for Employees and the Community; Sharon Newman and Carlyn Muir Chapter 12. Applying the Traffic Safety Culture Approach in Low and Middle-Income Countries; Mark King, Barry Watson and Judy Fleiter Chapter 13. The Australian Experience with Road Safety Advertising Campaigns in Improving Traffic Safety Culture; Ioni Lewism Barry Elliott, Sherrie-Anne Kaye, Judy Fleiter and Barry Watson Chapter 14. Designing and Evaluating Road Safety Advertising Campaigns; Ioni Lewis, Sonja Forward, Barry Elliott, Sherrie-Anne Kaye, Judy Fleiter and Barry Watson Epilogue; Kari Finley, Jay Otto, and Nicholas Ward
Professor Nicholas John Ward is Professor of Industrial and Management Systems Engineering and Director of the Center for Health and Safety Culture at Montana State University, USA. Professor Barry Watson is Global Road Safety Expert at the Centre for Accident Research & Road Safety, Queensland (CARRS-Q), Queensland University of Technology, Australia. Katie Fleming-Vogl is State Programme Administrator for the Minnesota Department of Transportation, USA.