Acknowledgements Introduction: The Trojan Horse - from Patronage and Philanthropy to Product Promotion and Privatisation 1. The moment of 1945 and its legacy 2. A Culture of Consensus? The Arts from 1945 3. Pay up and play the game: Sport and Sponsorship 4. Neo-Liberalism and New Labour: From Thatcher to Blair 5. Culture and Enterprise: The Arts from 1979 6. One Amazing Day . . .? The Millennium Dome 7. Education, Education, Education . . . 8. Safe in their Hands? Health and the Market 9. All in it Together? Appendix: Our Corporate Partners Bibliography Index
The first book length study of commercial sponsorship, based on twenty years of original research.
Deborah Philips is Professor of Literature and Cultural History at the University of Brighton, UK. Garry Whannel is Professor of Media Cultures, and Director of RIMAP: the Research Institute for Media, Arts and Performance, at the University of Bedfordshire, UK.
Deborah Philips and Garry Whannel have given us a great gift--a
book that manages to transcend its times, even as it captures them.
They analyze the ruins of neoliberalism's baleful influence on
British life, from culture to sport to health. Blending political
economy with cultural studies, The Trojan Horse expertly describes
thirty years of struggle and mystification.
*Toby Miller, Professor of Cultural Industries, City University
London, UK and author of Makeover Nation*
Commercial sponsorship now pervades our lives, intruding private
interests into the management of our public and collective affairs
at great social cost and with few economic benefits as the
weaknesses and failures of free-market economics become
increasingly manifest. By demonstrating this in convincing detail,
Deborah Philips and Garry Whannel’s broad-ranging and incisive
study provides an invaluable service in re-asserting the principles
of publicness that need to be defended against the Trojan Horse of
privatisation. An important and timely book.
*Tony Bennett, Research Professor in Social and Cultural Theory,
University of Western Sydney, Australia*
From art and sport to education and health, the authors describe
how seemingly benevolent sponsorship is the Trojan Horse that has
facilitated a creeping erosion of corporate interests into the
public sector. In a devastating critique of the demise of the
welfare state, Philips and Whannel document the colonisation of
public space by commercial priorities that enables private
enterprise to set the agendas of our schools, hospitals, care homes
and surgeries with deleterious consequences. Wide-ranging,
insightful and shocking to boot, this is a “must read” for anyone
interested in the nature of public value and the hidden power of
corporations.
*Natalie Fenton, Professor of Media and Communications, Goldsmiths,
University of London, UK*
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