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Trust Factor
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About the Author

PAUL J. ZAK, PH.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust-and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

Reviews

"Paul is an outstanding researcher and communicator of ideas, and his work could really transform your organization from the inside out." --Roger Dooley, The Brainfluence Podcast
"[Paul Zak's] book is fascinating and contributes to the body of work on trust and organizational culture." -Skip Prichard, Leadership Insights
"It's time to imagine a new path forward built on trust and experimentation, unveiling inherent courage in people and fostering innovation. Dr. Zak's will show you the way." -Linkedin Pulse
"Many books focusing on soft skills do not provide the evidence to support the findings. In this book, direct evidence is presented to support the value of the trust factor and its ability to change the culture in an organization." --PM World Journal
"[for] anyone interested in the powerful side of building trust and creating joyful, high-performance workplaces...The lessons are basic. They are the essence of being joyful and human." -Vancouver Business Journal

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