The book that predicted fake news, revised and updated for these terrifying times
Ryan Holiday is a bestselling author and media strategist. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to become the director of marketing for American Apparel. He is the author of six books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic and Perennial Seller.
Holiday is part Machiavelli, part Ogilvy, and all results -- Tim
Ferriss * The 4-Hour Workweek *
Essential reading for anyone concerned with the current health of
our digital media. -- Andrew Keen, TechCrunch
Ryan Holiday's brilliant expose of the unreality of the Internet
should be required reading for every thinker in America. -- Edward
Jay Epstein, author * The Big Picture *
This is an astonishing book. ... Many of these stories are
chilling. -- Gillian Tett * Financial Times *
Provides valuable food for thought regarding how we receive - and
perceive -information. * New York Post *
Holiday has written more than a dyspeptic diatribe, as his precise
prose and reference to the scholarship of others add weight to his
claims. A sharp and disturbing look into the world of online
reality. * Kirkus Reviews *
His focus is prescient and his schemes compelling. Media students
and bloggers would do well to heed Holiday's informative, timely,
and provocative advice. * Publishers Weekly *
The strategies Ryan created to exploit blogs drove sales of
millions of my books and made me an internationally known name. --
Tucker Max
Behind my reputation as a marketing genius there is Ryan Holiday,
whom I consult often and has done more for my business than just
about anyone. -- Dov Charney, CEO and founder, American Apparel
This book will make online media giants very, very uncomfortable.
-- Drew Curtis, founder, Fark.com
[Like] Upton Sinclair on the blogosphere. -- Tyler Cowen,
MarginalRevolution.com
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