Chapter 1. Introduction Chapter 2. The Environment and Politics Chapter 3. Twitter, the Media Ecology and Environmental Communication Chapter 4. Environmental Discourses on Twitter Chapter 5. Elite Domination in the Asymmetrical Twitter Space Chapter 6. Sparse “Communities” and their Green Bridges in Twitter Networks Chapter 7. Influential Social Actors: Competing for Discourses on Twitter Chapter 8. Twitter and Environmental Politics Chapter 9. Social Media Research: Towards an Inductive Approach
Dr Jingrong Tong is Senior Lecturer in Digital Media and Culture at Brunel University London, UK. Her current research focuses on digital technology and journalism, social data analysis and environmental communication. She is the author of two books on investigative Journalism in China and the co-editor of an edited book on digital technology and journalism.Dr Landong Zuo is an IT Consultant and Data Scientist specialized in data mining, data analysis and Nature Language Processing, UK. His research interests include data integration, analysis and visualization in the fields of Semantic Web, Linked Data and Big Data.
Tong, a lecturer in digital media and culture in the UK, and Zuo,
an information technology consultant and data scientist
specializing in data mining, data analysis, and natural language
processing, examine Twitter discourses and networks about
environmental considerations in the discussions about the UK's 2016
referendum to leave the European Union and its aftermath. They
consider how the discourse is constructed in tweets on the
environmental aspects of the referendum; how users were connected
to each other in this environmental communication; which social
actors influenced the discourses and networks and how they did so;
and what the discourses, networks, and roles played by social
actors suggest about environmental politics on Twitter and in the
UK. They draw on discourse and network analysis of about 112,000
related tweets collected in real time between May and July 2016,
discussing the relationship between environmental issues and
politics and between Brexit and the environment; the media
landscape within which Twitter exists and key debates in the fields
of Twitter communication and environmental communication on
Twitter; environmental discourses in tweets and the nature of the
environmental considerations in the discussion about the referendum
on Twitter; elite domination on Twitter; social network analysis of
the environmental data; the tweeting practices and discursive
arguments of influential social actors; and insights from the study
about social media and environmental politics and social media
research and their methodological approach. The book originated
from the authors' paper presented at the International
Environmental Communication Association Annual Conference in 2017
in the UK.
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