Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2 Understanding Economics and How It Affects Business Chapter 3 Doing Business in Global Markets Chapter 4 Demanding Ethical and Socially Responsible Behavior Part 2: Business Ownership: Starting a Small Business Chapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business Part 3: Business Management: Empowering Employees to Satisfy Customers Chapter 7 Management and Leadership Chapter 8 Structuring Organizations for Today's Challenges Chapter 9 Production and Operations Management Chapter 10 Motivating Employees Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Union and Employee-Management Issues Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions Part 6: Managing Financial Resources Chapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Bonus Chapters Bonus Chapter A Working Within the Legal Environment Bonus Chapter B Using Technology to Manage Information Bonus Chapter C Managing Risk Bonus Chapter D Managing Personal Finances
Bill Nickels is professor emeritus of business at the University of
Maryland, College Park. He has over 35 years experience teaching
graduate and undergraduate business courses, including introductory
courses in business, marketing, and promotion. He has won the
Outstanding Teacher on Campus Award four times and was nominated
for the award many other times. He received his MBA degree from
Western Reserve University and his PhD from The Ohio State
University. He has written a marketing communications text and two
marketing principles texts in addition to many articles in business
publications. He has taught many seminars to business people on
subjects such as power communications, marketing, non-business
marketing, and stress and life management.
Jim McHugh holds an M.B.A. degree from Lindenwood University and
has had broad experience in education, business, and government. As
chairman of the Business and Economics Department of St. Louis
Community College/Forest Park, Jim coordinated and directed the
development of the business curriculum. In addition to teaching
several sections of Introduction to Business each semester for
nearly 30 years, Jim taught in the marketing and management are-as
at both the undergraduate and graduate levels. He is actively
involved in the public service sector and served as chief of staff
to the St. Louis County Executive.
Susan McHugh is a learning specialist with extensive training and
experience in adult learning and curriculum development. She holds
an M.Ed. degree from the University of Missouri and completed her
coursework for a Ph.D. in education administration with a specialty
in adult learn-ing theory. As a professional curriculum developer,
she has directed numerous curriculum projects and educator training
programs. She has worked in the public and private sectors as a
consultant in training and employee development.
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