About the Author

Scott Paul Frush, CFA, CFP, MBA is a leading authority on asset allocation policy and portfolio optimization using exchange-traded funds (ETFs). He has helped investors safeguard and grow their wealth for nearly two decades. Scott is founder and managing director of Michigan-based Frush Financial Group (a registered investment adviser), publisher of ETF Market Watch newsletter and blog, host of ETF Professor TV, and past instructor of finance at the University of Michigan, Flint. Scott's professional hallmark is the engineering and sustainability of highly-diversified, low-expense, tax-efficient ETF portfolios under an optimal asset allocation policy and a disciplined rebalancing strategy. Scott earned a master of business administration degree from the University of Notre Dame and a bachelor of business administration degree in finance from Eastern Michigan University. He holds the Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP) designations. In 2010, Detroit-based dbusiness magazine named Scott to its "30 in Their Thirties" annual list in recognition of his professional achievements before the age of 40. In addition, Scott is the 2007 recipient of CFA Magazine's prestigious "Most Investor Oriented" award, which recognizes one CFA Institute member who has made outstanding contributions to investor education. Finally, in 2008 Scott was profiled in Bank Investment Consultant magazine, highlighting his expertise with exchange-traded fund portfolios. Scott is the author of eight investing books, including Ultimate Wall Street Trivia (Marshall Rand Publishing, 2013) and The Strategic ETF Investor (McGraw-Hill, 2012). The Frush Financial Group Web site is located at www.Frush.com and his official author website is www.ScottPaulFrush.com.