- Backed by a sustained marketing drive to create a massive non-fiction bestseller - Major cross-channel promotion with Prospect Magazine - High-profile speaking tour around publication - Feature pieces across the media - Video content and blog pieces on timharford.com - Twitter Q&A & extensive social media activity
Tim Harford is a senior columnist for the Financial Times and the presenter of Radio 4's More or Less. He was the winner of the Bastiat Prize for economic journalism in 2006, and More or Less was commended for excellence in journalism by the Royal Statistical Society in 2010, 2011 and 2012. Harford lives in Oxford with his wife and three children, and is a visiting fellow at Nuffield College, Oxford. His other books include The Undercover Economist, The Logic of Life and Adapt.
An excellent primer for me, a non-economist who wants to understand the financial crisis -- Simon Singh * Observer * Reading Harford is like finding yourself next to the funniest, smartest fellow at the party. It is such fun that readers will hardly notice that, by the end, they've mastered macroeconomics * Financial Times * Clear-thinking and easy to read ... he has mastered the art of dealing with this subject without the use of a single diagram or mathematical equation * Sunday Times * Our chief economic storyteller ... thanks to people such as Harford, the profession will gain a better informed audience * Independent * Every Tim Harford book is cause for celebration. He makes 'the dismal science' seem like an awful lot of fun -- Malcolm Gladwell Tim Harford is a riveting expositor of the field, lively and fair minded, and his books The Undercover Economist and its macroeconomic companion piece The Undercover Economist Strikes Back are excellent places to start, both because they are so interesting in themselves and also because they give a good initiation in how economists think and study these sorts of questions -- John Lanchester Tim Harford is a brilliant explainer of economics . . . beautifully clear . . . A superb guide -- William Leith * Scotsman * Tim Harford is a brilliant explainer of economics . . . A superb guide, whatever your level of expertise -- William Leith * Evening Standard *