- Backed by a sustained marketing drive to create a massive non-fiction bestseller - Major cross-channel promotion with Prospect Magazine - High-profile speaking tour around publication - Feature pieces across the media - Video content and blog pieces on timharford.com - Twitter Q&A & extensive social media activity
Tim Harford is a senior columnist for the Financial Times and the presenter of Radio 4's More or Less. He was the winner of the Bastiat Prize for economic journalism in 2006, and More or Less was commended for excellence in journalism by the Royal Statistical Society in 2010, 2011 and 2012. Harford lives in Oxford with his wife and three children, and is a visiting fellow at Nuffield College, Oxford. His other books include The Undercover Economist, The Logic of Life and Adapt.
Every Tim Harford book is cause for celebration. He makes 'the dismal science' seem like an awful lot of funOur chief economic storyteller ... thanks to people such as Harford, the profession will gain a better informed audience - IndependentClear-thinking and easy to read ... he has mastered the art of dealing with this subject without the use of a single diagram or mathematical equation - Sunday TimesReading Harford is like finding yourself next to the funniest, smartest fellow at the party. It is such fun that readers will hardly notice that, by the end, they've mastered macroeconomics - Financial Times