Table of Contents

Introduction

1: Why Asset Allocation is Important

2: Essentials of Asset Allocation

3: Benefits of Asset Allocation

4: Cornerstone Principles

5: Realistic Market Expectations

6: Leading Misconceptions

7: The Psychology of Asset Allocation: Discipline

8: Selecting Assets

9: Applying Asset Allocation

10: Common Mistakes

11: Risk v. Reward

12: The Different Asset Classes

13: How Asset Classes Relate

14: Rebalancing and Managing Your Portfolio

15: Asset Allocation Using Mutual Funds

About the Author

Scott Frush is a Chartered Financial Analyst and Certified Financial Planner. He is president of Frush Financial Group and is the editor of the Journal of Asset Allocation.