Table of Contents

Introduction 1: Why Asset Allocation is Important 2: Essentials of Asset Allocation 3: Benefits of Asset Allocation 4: Cornerstone Principles 5: Realistic Market Expectations 6: Leading Misconceptions 7: The Psychology of Asset Allocation: Discipline 8: Selecting Assets 9: Applying Asset Allocation 10: Common Mistakes 11: Risk v. Reward 12: The Different Asset Classes 13: How Asset Classes Relate 14: Rebalancing and Managing Your Portfolio 15: Asset Allocation Using Mutual Funds

About the Author

Scott Frush is a Chartered Financial Analyst and Certified Financial Planner. He is president of Frush Financial Group and is the editor of the Journal of Asset Allocation.