PART ONE: The Evolution of Enterprise Understanding.- CHAPTER 1: Introduction Understanding Enterprise.- CHAPTER 2: A Brief History of Enterprise Understanding.- CHAPTER 3: Enterprise and Entrepreneurship: Their Meanings and Variations.- CHAPTER 4: Enterprise and Entrepreneurship: Understanding Their Nature.- CHAPTER 5: Small Businesses: Their Characteristics and Variety.- CHAPTER 6: Small Businesses: Understanding Their Dynamics.- CHAPTER 7: Social Enterprise and the Third Sector.- PART TWO: Challenges to the Traditional View .- CHAPTER 8: Rethinking Small Business.- CHAPTER 9: Rethinking Entrepreneurship.- CHAPTER 10: Enterprise and life.- CHAPTER 11: Becoming an Entrepreneur.- CHAPTER 12: Running a Small Business.- CHAPTER 13: Social Capital and the Enterprise Mix.- PART THREE: Enterprise Policy and Government Intervention.- CHAPTER 14: Why Governments Intervene: The Aims of Enterprise Policy.- CHAPTER 15: Enterprise Policy: Approaches and Delivery Methods.- CHAPTER 16: Does the Policy Work?.- CHAPTER 17: What Might Work?.- CHAPTER 18: The Impact of Change.- Index.
Reviews of the 4th Edition: 'I welcome the changes outlined ... developments in entrepreneurship teaching will be better served by a text that encompasses greater criticality and a more focused approach to the practice of entrepreneurship.' - Christine Atkinson, Head of Women's Entrepreneurship Hub: Centre for Enterprise, University of Glamorgan, UK 'Writing style, layout and broad coverage tend to be its strongest assets ... it's a good starting text, which covers a lot of ground; a good introduction.' - Kate Pascoe, Senior Lecturer, University of Northampton Praise for 3rd edition: 'This volume is a welcome new edition of a highly successful and well acclaimed text, written by authors who combine a strong academic pedigree with practical application. As such, it represents one of the best foundation texts for students of small business and entrepreneurship and an excellent building block for subsequent specialised study. At the same time, its clarity of organisation and uncluttered style makes it accessible to all.' - David Smallbone, Professor of Small Business and Entrepreneurship and Associate Director of the Small Business Research Centre at Kingston University, UK 'This book is fresh and innovative and is true to the real sense of the entrepreneurial spirit in that it encourages thinking out of the box. The authors have managed to combine substance, depth and creativity.' - Spinder Dhaliwal, Author of Making a Fortune - Learning from the Asian Phenomenon; Lecturer in Entrepreneurship, School of Management, University of Surrey, UK 'This text provides a valuable combination of theoretical and practical perspectives in this essential area of business studies. It goes beyond the usual 'how to start a new business' approach to address the wider economic and policy implications. The authors consolidate many of the key debates in enterprise studies (e.g. are entrepreneurs made or born?) and provide a wealth and variety of bite-sized case studies and examples drawn from SMEs and larger organisations. The text will be useful to students, academics and policy makers as well as business leaders. This new edition incorporates fresh and useful sections on the stages of business formation without sacrificing its overall theoretical rigour.' - Peter Vlachos, Senior Lecturer, Business School, University of Greenwich, UK 'This is a very comprehensive book, embracing the essence of enterprise and entrepreneurship. It is a must for everyone who is interested in the fascinating world of entrepreneurship and small business.' - Rob van der Horst, Past President, International Council for Small Business ICSB
Simon Bridge has been involved in formulating,
delivering and/or assessing enterprise policy for nearly 30 years,
most recently as an enterprise and economic development consultant
and before that as the Enterprise Director of a small business
agency. He is also a Visiting Professor at the University of
Ulster. His other books include Rethinking Enterprise Policy: Can
Failure Trigger New Understanding? (Palgrave Macmillan, 2010) and,
co-written with Brendan Murtagh and Ken O'Neill, Understanding the
Social Economy and the Third Sector (Palgrave Macmillan, 2009)
Ken O'Neill is Professor Emeritus at the
University of Ulster, a former President of the International
Council for Small Business (ICSB), a member of the Steering
Committee of the International Small Business Congress (ISBC), a
former President of the UK's Institute for Small Business and
Entrepreneurship (ISBE), and is a Director of The Genesis
Initiative. In 2005 he became the first person to receive The
Queen's Award for Enterprise Promotion – Lifetime Achievement
Award. He has also co-written Understanding the Social Economy and
the Third Sector (Palgrave Macmillan, 2009) with Simon Bridge and
Brendan Murtagh.
'The fourth edition of this book is a wonderful example of continuous innovation as it builds upon previous editions by adding additional layers of depth and knowledge. It is also evident throughout the book that the authors utilize their vast experience as practitioners and academics to bring the reader excellent insights into the varying perspectives held by different stakeholders. My recommendation is based upon my actions - I have already ordered the book for my forthcoming classes.' Professor Thomas Cooney, Academic Director - Institute for Minority Entrepreneurship, Dublin Institute of Technology, Ireland and President of the International Council for Small Business 'The significance of entrepreneurship and small business to economy and society are now widely documented and is reflected in the activities of governments, educational institutions and research institutes. This book makes a significant step in helping us analyze the underlying dynamics of entrepreneurship and its effects on the economy in an original and engaging way. It addresses a number of salient issues, from an examination of the people starting and running businesses through to the effectiveness of government interventions, in an authoritative and stimulating style. Each chapter tackles issues that should resonate with a number of audiences and is underpinned by contemporary research. Bridge and O'Neill have provided us with a book that is flowing with ideas and concepts, often challenging the conventional wisdom. The book is an essential read for those interested in the field of entrepreneurship and small business. Certainly it is a must read for students, researchers, advisers, business owners, policy makers and others seeking to understand entrepreneurship and small business.' Professor Robert Blackburn, Kingston Business School, UK and Editor International Small Business Journal 'This book is a tour de force in the study and practice of entrepreneurship. It offers new perspectives in a fresh, innovative way and challenges old thinking. A must for students and academics.' Spinder Dhaliwal, author of Making a Fortune - Learning from the Asian Phenomenon and Senior Lecturer in Entrepreneurship, Surrey Business School, University of Surrey, UK 'Understanding Enterprise, 4th edition is a must read for students, researchers, educators and policy makers. Bridge and O'Neill's discussion of small businesses and entrepreneurial ventures is strengthened throughout by their use of key concepts and learning objectives. Finally, the book's treatment of policy and government interventions is spot on. A must read.' George T. Solomon, Associate Professor of Management and Co-Director, Center for Entrepreneurial Excellence (CFEE), The George Washington University, USA and Editor-in-Chief, Journal of Small Business Management Praise for the 3rd edition: 'This volume is a welcome new edition of a highly successful and well acclaimed text, written by authors who combine a strong academic pedigree with practical application. As such, it represents one of the best foundation texts for students of small business and entrepreneurship and an excellent building block for subsequent specialised study. At the same time, its clarity of organisation and uncluttered style makes it accessible to all.' - David Smallbone, Professor of Small Business and Entrepreneurship and Associate Director of the Small Business Research Centre at Kingston University, UK 'This book is fresh and innovative and is true to the real sense of the entrepreneurial spirit in that it encourages thinking out of the box. The authors have managed to combine substance, depth and creativity.' - Spinder Dhaliwal, Author of Making a Fortune - Learning from the Asian Phenomenon; Lecturer in Entrepreneurship, School of Management, University of Surrey, UK 'This text provides a valuable combination of theoretical and practical perspectives in this essential area of business studies. It goes beyond the usual 'how to start a new business' approach to address the wider economic and policy implications. The authors consolidate many of the key debates in enterprise studies (e.g. are entrepreneurs made or born?) and provide a wealth and variety of bite-sized case studies and examples drawn from SMEs and larger organisations. The text will be useful to students, academics and policy makers as well as business leaders. This new edition incorporates fresh and useful sections on the stages of business formation without sacrificing its overall theoretical rigour.' - Peter Vlachos, Senior Lecturer, Business School, University of Greenwich, UK 'This is a very comprehensive and practical book giving us real and deep insight into entrepreneurship and small business. The new edition of Understanding Enterprise, Entrepreneurship and Small Business enriches the field, putting more attention on competitive entrepreneurs and social entrepreneurship.' - Professor Kiril Todorov, Chairman, Bulgarian Association for Management Development and Entrepreneurship (BAMDE); Professor of Entrepreneurship, Faculty of Business, University of National and World Economy, Sofia, Bulgaria 'Understanding Enterprise provides a very comprehensive overview of the landscape of small business, enterprise and entrepreneurship, dealing with issues of definition, relationships, features and contributions to personal, social and economic development ... The authors have done an excellent job of integrating and linking the existing knowledge base about small business, enterprise and entrepreneurship, outlining the different typologies of enterprise and small business, presenting the internal and external factors and influences which give rise to their emergence and development within society (both at the individual and firm level) and providing key insights to policymakers and other professionals working to support the 'enterprise phenomenon.' - Lois Stevenson, Visiting Research Fellow, International Development Research Centre, Middle East Regional Office, Cairo, Egypt 'This is a very comprehensive book, embracing the essence of enterprise and entrepreneurship. It is a must for everyone who is interested in the fascinating world of entrepreneurship and small business.' - Rob van der Horst, Past President, International Council for Small Business ICSB 'Earlier editions of this text have gained it a deserved place as a leading student text on entrepreneurship. This third edition cements that position by taking the more challenging position that policies have not 'had the effect intended in improving rates of entrepreneurship'. The text needs to be read not only by students but also by all public officials charged with making their country more entrepreneurial.'- David Storey, Associate Dean of Research and Director of the Centre for SMEs, Warwick Business School, UK
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