Table of Contents

Introduction; the mediated world - what is a medium?; development of the mass media; basic notions; semiotic method; an outline of semiotic theory - background and general notions; narrative; metaphor; print media: the development of print media; books; newspapers; magazines; audio media - recorded music; rock music; the radio; film - motion pictures; cinema and postmodernism; cinema genres; television - the advent of TV; the impact of TV; TV and social change; the computer and the internet - computer media; the internet; the computer and the mind; advertising: What is advertising?; creating a significant system; advertising textuality; social impacts of the media - overview; mediation; concluding reflections.

Promotional Information

An accessible introduction to a widely taught area Internationally renowned author

About the Author

Marcel Danesi is known for his work in semiotics and youth culture. He has published as well on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistcs and semiotics. And he has published a series of books on advertising as a sign system.

Reviews

. students will find much to consider in this book and will find much useful information. Convergence Vol 8 Number 3