Introduction: 'What's Goin' On?': Popular music culture 1. 'Every 1's a Winner': The music industry and the record companies 2. 'Pump up the Volume': Music and technology 3. 'I'm Just a Singer': Making music, the rock musician and the success continuum 4. 'So You Want To Be a Rock'n'Roll Star?': Auteurs and stars 5. 'Message Understood': Musical texts 6. 'The Real Thing': Authenticity, covers and the canon 7. 'It's Still Rock'n'Roll To Me': Genre 8. 'Shop around': Marketing and mediation 9. 'U Got the Look': From film and television to YouTube 10. 'On the Cover of The Rolling Stone': The music press. 11. 'My Generation': Consumption, identity and fandom 12. 'Sound of Our Town': Subcultures, sounds and scenes 13. 'Revolution': Social change, politics and conscience rock 14. 'Pushin too Hard': Moral panic, state regulation and censorship 15. 'We Are the world': Globalization and State music policy 16. 'Time Will Pass You By': Histories and popular memory. Conclusion: 'Wrap it up': Making music, making meaning Appendix 1: Chapter song titles Appendix 2: Musical analysis Appendix 3: Popular Music Timeline
Roy Shuker is Adjunct Professor in Media Studies at Victoria University of Wellington, New Zealand. His previous publications include Understanding Popular Music Culture (fourth edition, 2012) and Popular Music: The Key Concepts (third edition, 2012).