Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World.
"This excellent curated collection of observations is an all-in-one
resource that should offer business marketers a wealth of
guidance." * Barry Silverstein, Foreword Reviews *
"this is... a textbook that's going to be required reading" *
Vickie Siculiano, Smarter Online Marketing Podcast *
"Takes a fresh approach to teaching the ins and outs of social
media. With the case studies and various approaches, it's a
comprehensive guide to making social media work for your business.
It also goes so far as to illustrate how social media success
translates to business success and sales, which is sometimes
difficult to explain to clients (and ourselves). Understanding
Social Media is perfect for someone who recognizes the benefits of
social media marketing and wants to take it to the next level and
learn to deliver and measure results." * Sabrina Williams, Breeni
Books *
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