Contents: Executive summary; Part I The Humbles Method: Highlight design for all opportunities; User identification; Monitor interaction; Breakthrough options; Lay out solutions; Efficient communication; Success evaluation. Part II Experiences, Examples and Case Studies: Experiences; Examples of user-focused products and services; Case studies; Index.
Francesc Aragall is the Founder and President of the Design for All Foundation. The Foundation's main aim is to produce and disseminate information related to Design for All/Universal Design. Francesc started his career as an ergonomist before working in the public sector for ten years. In 2000 he re-entered the commercial sector in the field of engineering, architecture and design with his company ProAsolutions. Jordi Montana is currently the Vice Chancellor of the University of Vic, a professor at ESADE, Faculty of Business Administration, and at the Ramon Llul University, Barcelona. He is also the director of the ESADE Board of Design Management. He holds a PhD in Industrial Engineering (Polytechnic University of Catalonia) and an MBA (ESADE). Apart from teaching, he also acts as a consultant on marketing and design management issues for public and private national and international companies and institutions. He has published several books on marketing and design and is the author of many articles and essays.
'This book is required reading for those who wish to understand how "Universal Design" is the only way to connect brand to the widest possible public, increasing client loyalty and enhancing company prestige.' Sandro Rosell, President of Futbol Club Barcelona, Spain 'Knowledge of user needs and motivations is vital for offering experiences and products that will satisfy their needs and wishes. The HUMBLES method gives you the tools you need to achieve this.' Eugenia Bieto, General Director of ESADE Business School 'This important text on the scope and significance of "Design for All" is written from a practical standpoint, with careful consideration of various high-profile cases.' Manuel Campo Vidal, President of the Academy of Sciences and Arts of Spanish Television