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Table of Contents

Introduction: The Remarkable Power of Unlearning
Chapter 1: Why Unlearn?
Chapter 2: How to Unlearn
Chapter 3: Unlearning the Obstacles to Unlearning
Chapter 4: Unlearn
Chapter 5: Relearn
Chapter 6: Breakthrough
Chapter 7: Unlearning Management
Chapter 8: Unlearning with Customers
Chapter 9: Unlearning with People and Organizations
Chapter 10: Unlearning Incentives
Chapter 11: Unlearning with Business and Product Innovation
Chapter 12: Conclusion

About the Author

Barry O'Reilly is the founder and CEO of ExecCamp, an entrepreneurial experience for executives, and the management consultancy Antennae. A business advisor, entrepreneur, and sought-after speaker, O'Reilly has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation. He works with the world's leading innovators, from disruptive startups to Fortune 500 companies. He is a frequent writer and contributor to The Economist, Strategy+Business, and MIT Sloan Management Review, as well as a coauthor of the international bestseller Lean Enterprise: How High Performance Organizations Innovate at Scale--included in the Eric Ries Lean series and a Harvard Business Review "must-read" for would-be CEOs and business leaders. He is also an executive advisor and faculty member at Singularity University.
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