Table of Contents

Part 1: New Age Selling: What it Takes to Sell in Today's Evolving Marketplace 1: What is an Unstoppable Sales Machine (and why do I need one)? 2: Course Correction: How to Get the Attention of Today's Buyers. 3: Be There First with the Most: Staying ahead of your competition. 4: What Will Happen if You Don't Build Your Sales Machine? Part 2: Ingredients for building your Unstoppable Sales Machine: Where to begin. 5: Building Your Machine and the Best Place to Start. 6: Ideal Buyer's: Why You Need Them and How to Attract Them. 7: Countdown to Conversion: Engaging with Your Ideal Buyers 8: Countdown to Launch: Fine Tuning Your Machine Before Liftoff 9: Board the Crew: Gaining Buy-in to Enable Your Sales Machine. Part 3: Prepare the Rockets: Launching your machine. 10: Launch Your Machine (prepare for the worst, expect the best). 11: Advanced Strategies to Accelerate Your Sales 12: Dial in Your Sales: Scale Up or Slow Down Your Sales with your Machine. 13: Set Your Sights on Market Domination

About the Author

Shawn Casemore is a consultant, speaker, and executive advisor. He is the Owner and Founder of Casemore and Co. Inc., a global consulting firm that has attracted clients such as CN Rail, Tim Hortons, PepsiCo, Kids Help Phone, Sick Kids, and over 200 other leading organizations. He's served on several boards including the Canadian Association of Family-Owned Enterprises and Excellence in Manufacturing Consortium. His speaking typically includes over two dozen keynotes each year at major conferences, and he's lectured at institutions such as the University of Waterloo and Humber Institute of Technology and Advanced Learning. Shawn's published work includes hundreds of articles in print and online for publications such as Fast Company, Chief Executive, Industry Week, and the Globe and Mail. He's also written two commercially published books, including his most recent, The Unstoppable Organization.