New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.
Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books- Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
Upstream contains research and storytelling that informs,
engages and, above all, entertains. If you want to stop
firefighting problems and prevent them from happening in the first
place, then you should read what Dan Heath has to say. *
Charles Duhigg, author of bestsellers The Power of Habit and
Smarter, Faster, Better *
Dan Heath has written the ultimate primer on the power of
prevention, a work that deserves a prominent place on every
leader's bookshelf. Packed with vivid stories and practical
examples, Upstream is the rare book that can both
revitalize your business and make our world a better place. *
Daniel H. Pink, No. 1 New York Times bestselling author of When,
Drive, and To Sell Is Human *
Considers our chronic failure to address our problems before they
hit us. * Financial Times *
In a style reminiscent of Malcolm Gladwell and the Freakonomics
team, Heath explores fascinating case studies from the business
world and beyond... Upstream just might change the way you think
about problem-solving. * Apple Books *
An elegant manifesto... With the frenetic pace of modern
life, Heath observes, it's easy to become accustomed to putting out
fires instead of looking for the spark that's igniting them... This
is a pragmatic guide for those seeking big changes on either an
individual or organizational level. * Publishers Weekly *
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