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The Urban Food Revolution
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Table of Contents

Preface; What's the Matter with Food?; Past Forward to Local? Let's Be Real; Preserving Rural Agriculture Land for Food Production; Converting Urban and Suburban Lands for Growing Food; Agriculture as the New Golf: Farming as a Development Amenity; In Praise of Technology; Economic Sustainability: Making the Economics of Agricultural Urbanism Pay; Economic Development through Urban Agriculture: Chasing the Local Job Dream; Rebuilding the Lost Food-Producing Infrastructure; Less "Waste" More Soil; Starting Young: Healthier Local Food in Schools, Colleges and Universities; Farmers markets and CSAs: Making the Most of Direct Sales; Growing Community with Community Gardens; Getting Food to Hungry People; Ending Food Deserts; Is Local Food Safe?; What We Can Do: Systemic Changes, Personal Choices; Index.

Promotional Information

Features in The Journal of Agriculture, Food Systems and Community Development and The TyeeExcerpts offered to Planning, Municipal World, Next American City, Urban Farm There will be a Twitter promotion in conjunction with Next American CityAdvertising in Planning, Next American City, Urban FarmThere will be an e-mail promotion to the American Planning Association, Canadian Institute of Planners, the Centre for Urban Education about Sustainability and the Community Food Security NewsPromotion on the author's website www.peterladner.ca Publicity and promotion in conjunction with the author's speaking engagements at Food Policy from Neighborhood to Nation, Portland, May 2011, 15th Annual Community Food Security Coalition Conference, Oakland, November 2011, National Farm to Cafeteria Conference, Spring 2012. Review copies - between 50-70 review copies sent out to highly targeted list, including author requests, our "hit list" and appropriate mediaSocial media promotion - pre-publication posts on blog, Facebook and Twitter @NewSocietyPub, book launch featured on New Society home page, blog and book discussion forum, regular publicity updates on Facebook, Twitter and website.

About the Author

Peter Ladner has more than 35 years of journalistic experience in print, radio and television and is a frequent speaker on business and community issues. As the publisher and co-founder of Business in Vancouver Media Group, he founded Greenspace Magazine before serving two terms as a Vancouver City Councilor. He is also a director of The Natural Step Canada. As part of his focus on the intersection of food policy and city planning, Peter initiated a program to create 2,010 new food-producing community garden plots to coincide with the 2010 Olympics. A lifelong vegetable gardener, he has replaced his own front lawn in urban Vancouver with a productive food garden.

Reviews

After decades of food delivered by industrial agriculture based on cheap oil, we are learning the health costs to our own bodies and the biosphere are too great. A revolution in food -- where, how, and when it's grown is now sweeping urban centres. Read this book to see why it matters and how we can do it. - David Suzuki, Canadian environmental activist, professor emeritus, University of British Columbia, host of CBC's The Nature of Things, author of 43 books, recipient of 25 honorary doctorates as well as numerous awards, including the Order of Canada. As a farmer I'm amazed by the amount of discussion and debate there currently is about food systems and farming. It's overwhelming, but Peter Ladner really separates the wheat from the chaff. If you want to get your head around the important developments without ending up with a headache, this is the book for you. - Wally Satzewich, developer, SPIN-Farming

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