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Urban's Way


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About the Author

BUDDY MARTIN is a Florida-born-and-raised journalist who grew up in the shadow of the Swamp and has known and interviewed every Florida football coach of the past fifty years. Urban's Way is his fourth book on Gator football. The son of a newspaperman, Martin has won more than 150 awards during his journalism career, which includes sports editorships of four major newspapers--Florida Today, The St. Petersburg Times, the New York Daily News, and The Denver Post. Among the awards Buddy received was an Emmy in 1992 as an associate producer of The NFL Today show on CBS for his work with Terry Bradshaw. Martin left as associate editor of the Charlotte Sun (Florida) in 2008 to become executive editor of GatorCountry.com and Gator Country Magazine, where his popular columns now appear. He is a regular sports talk-radio commentator in Denver and in Florida. Buddy is also co-creator and associate director of the Sports Journalism Summit, held annually at the Poynter Media Institute in St. Petersburg. He and his longtime wife, Joni, and dog, Rinny, reside in Ocala, the birthplace of Buddy, his oldest daughter, Lori, and his late father, Wilton.


"I know no one better than Buddy Martin to deconstruct the inner workings of the current 'It' Coach." --Jack McCallum, Senior Writer, Sports Illustrated "Members of the 'Gator Nation' are going to burn the midnight oil turning these pages." --Tony Barnhart, Atlanta Journal-Constitution/CBS "Everyone knows Urban Meyer is a great coach...In Urban's Way, he reveals why he is successful in every facet of his life." --Lou Holtz, ESPN "Few journalists gain such access and fewer still are Martin's equal..." --Dave Kindred, author of Sound and Fury "Martin, a longtime chronicler of the UF program, does fine research and...reveals the coach's 'Plan to Win.'" --Tampa Tribune "Florida football fans wanting an inside look at the Gators' program will be appeased with Urban's Way...The book by UF graduate and longtime sports writer Buddy Martin contains compelling tidbits." --Florida Times-Union

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