Table of Contents

Preface Introduction: Why Valuation of Intangibles is a Crucial Unresolved Management Issue by Farok J. Contractor The Principles and Context of the Valuation of Intangibles Intangible Assets and Principles For Their Valuation by Farok J. Contractor Leveraging Your Intellectual Property: A Proven Path to Value Extraction by Walter L. Willigan Valuation of Intangibles and Knowledge in Corporate Alliances The Valuation of Alliance Knowledge by Andrew C. Inkpen and Anoop Madhok Compensation Structures in International Licensing Agreements: An Agency Theory Perspective by Preet S. Aulakh Licensing Government-Owned Inventions and Establishing Royalty Payments Thereon by Jacob N. Erlich In-House R&D, Outsourcing or Alliances? Some Strategic and Economic Considerations by Rajneesh Narula Real Options Analytical Techniques The Option Value of Investment in R&D by David J. Neil and Nigel A. Hickey Valuation of International Joint Ventures: A Real Options Approach by Anju Seth and Sung Min Kim International Tax and Transfer Pricing Issues Where Will MNEs Develop Intangibles? The Effect of Recent US Income Tax Transfer Pricing Rules for Intangibles by Bin Srinidhi Current Issues in Valuation: De-Bundling Composite Trademarks and Other Intangibles in Transfer Pricing Analysis by Margaretha C. Haeussler and John W. Clarry Valuing Intellectual Property and Corporate Expertise: Some Focused Examples The Valuation of Data Processing Intangible Assets by Robert F. Reilly and Pamela J. Garland Knowledge Valuation: The Issues, With an Application to the Software Industry by Ravi Sarathy Copyright Intangibles by Robert P. Schweihs Valuing an Assembled Workforce by Elizabeth King The Value of New Knowledge-Based Intangible Assets: An Examination in the Global Pharmaceutical Industry by Kannan Ramanathan, Anju Seth, and Howard Thomas The Role of Intangible Assets in Global Strategy Valuation of Knowledge in Service Sector Multinationals by Robert Grosse Strategic Value of Technology and Brand Equity for Multinational Firms by David H. Gobeli, Chandra S. Mishra, and Harold F. Koenig Organizational Structure in a Global Context: The Structure-Intangible Asset Portfolio Link by Olivier Furrer, D. Sudharshan, and Howard Thomas

About the Author

FAROK J. CONTRACTOR is Professor of International Business at the Graduate School of Management, Rutgers University./e Dr. Contractor has accumulated 20 years of experience as an academic, consultant, and corporate executive. His expertise lies in international operations, finance, and investment by global companies. A Fellow of the Academy of International Business, he is President of the International Division of the Academy of Management in 2000-2001.