Table of Contents

Preface Introduction PART I: The Values Centered Entrepreneur 1. Toward a New Model of Entrepreneurship PART II: Lessons/Guidelines 2. Commit to a Purpose 3. Be Circumspect about Raising Institutional Capital 4. Hire Employees with Shared Values 5. Promote Your Company’s Values 6. Build a Strong (Value-Centered) Organizational Culture 7. Make Money, But Then Also Make Exceptions 8. Do No Harm 9. Stay With It For The Long Haul 10. Give Back a Lot (Commit to a Giving Program) 11. Be a Role Model for Others 12. Conclusion Part III: Case Studies 13. Timothy Haahs Engineering 14. Stoneyfield Farm 15. Migros 16. Chris King Precision Equipment Part IV: Appendix: Table of Socially Responsible Companies

About the Author

David Y Choi, Ph.D. is an Associate Professor of Management and Entrepreneurship and an Associate Director of the Hilton Center for Entrepreneurship at Loyola Marymount University. Edmund R. Gray is Professor of Management at Loyola Marymount University.