Table of Contents

1. The Sports Business is Different, 2. Our Tool Kit: Theory, Concepts and Numbers, 3. Commodification: Has Money Ruined Sport?, 4. Mass Participation, Sports Clubs and Commercial Amateurism, 5. Professional Recruitment, Earnings and Labour Relations, 6. Sportswomen and Gender Economics, 7. Attendances and Audiences, 8. Seeking Profit or Utility: Objectives of Owners and Entrepreneurs, 9. Tournaments and Leagues, 10. Sponsorship, Stadiums, and Subsidies, 11. The Economics of Sport Mega Events, 12. The Global Sports Economy: Trading Goods, Player Migration and International Organisations, 13. Medals, Health and Welfare, and the Third Sector, 14. Corruption, Environmental Unsustainability and Discrimination, 15. The Virus and After: Coping with Crisis

About the Author

Wray Vamplew is Emeritus Professor of Sports History at the University of Stirling, Scotland, United Kingdom, and Global Professorial Fellow at the University of Edinburgh, Scotland, United Kingdom.