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The Very, Very Rich and How They Got That Way
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The Very, Very Rich provides revealing insights into the intriguing world of big money, recounting the spectacular success stories of 15 men who made it to the very, very top. In 1972, Max Gunther invited readers to take a journey with him through a gallery of America's most prominent millionaires. The inhabitants framed here are by no means merely ordinary millionaires though, as the minimum qualifying standard to be considered for inclusion is ownership of assets valued at $100 million or more (the equivalent of $500 million today). This classic is now nearly 40 years old but its value endures, since the key steps on the route to wealth do not change with time. These secrets can be learned from, adapted and applied by anyone today.
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Table of Contents

Editor's Note 1. The Golden Gallery 2. From Croesus to Crassus to Cornfeld 3. How To Get Rich Without Really Trying: William Benton 4. The Salesmanship Route: W. Clement Stone 5. Can Fortune Building be Taught? 6. The Stock Market: Playing It: Joseph Hirshhorn 7. The Stock Market: Selling It: Bernard Cornfeld 8. The Scatterseeds Approach: Howard Hughes 9. Diggers and Drillers: J. Pail Getty 10. Do You Need Luck to Make a Million? 11. The Technology Route: The Jack-of-All-Trades Approach: William Lear 12. The Technology Route: The Specialist's Approach: Edwin Land 13. Who Says It Can't Be Done? 14. The Magic of "OPM": 1. The Borrowing Route: Daniel Ludwig 15. The Magic of "OPM": 2. The Equity Route: James Ling 16. Real Estate: Building Big: Conrad Hilton 17. Real Estate: Building Small: Levitt family 18. The Psychology of the Rich 19. The Promoters: Of Ideas: Glenn Turner 20. The Promoters: Of Things: Jeno Paulucci 21. Other People's Wor: Ray Kroc 22. The Mostly Late Blooomers 23. Advice from the Rich 24. Fortune Makers of the Future Bibliography and Supplemental Reading

About the Author

Max Gunther was born in England and emigrated to the US when he was 11. He attended schools in New Jersey and received his B.A. from Princeton University in 1949. He served in the U.S. Army in 1950-51 and was a staff member of Business Week from 1951 to 1955. He then served as a contributing editor of Time for two years. His articles were published in several magazines and he wrote several books, inlucidng The Luck Factor (9781906659493), How to Get Lucky (9781906659981) and The Zurich Axioms (9781897597491).

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