Table of Contents

Contents 1. From celebrity to Mayor 2. Growing pains 3. Re-starting the machine 4. Annus Horribilis 5. Tale of two camps 6. Boris enters the ring 7. Taxman 8. With friends like these - 9. Judgement day 10. Epilogue

About the Author

Alex Crowley is a writer, political adviser and filmmaker. He has advised Boris Johnson since 2007 and was a senior member of the 2008 and 2012 campaign teams that delivered victory. Alex brings unprecedented insight into the inner workings of one of the most high profile political campaigns in recent memory - which serve as a blueprint for future Tory campaigns. He is also uniquely placed to tell the story behind the celebrity; Boris the Mayor and politician campaigning for votes.