Table of Contents

Introduction 1
Part I: Getting Started with Visual Social Marketing 7


Chapter 1: Marketing in the Age of Visual Content 9


Chapter 2: Generating Website Traffic from Visual Social Marketing 25


Chapter 3: Developing a Visual Social Marketing Plan 39


Part II: Putting Together a Visual Social Media Strategy 57


Chapter 4: Acquiring and Organizing Visual Assets 59


Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets 73


Part III: Integrating Images into Your Social Media Marketing 89


Chapter 6: Driving Engagement on Facebook with Images 91


Chapter 7: Generating Interest with Visual Content on Twitter 105


Chapter 8: Improving Your Blog with Visual Content 119


Chapter 9: Drawing Attention to LinkedIn with Images 129


Part IV: Marketing via the Visual Social Networks 141


Chapter 10: Growing Your Business with Pinterest 143


Chapter 11: Instagramming Your Way to Success in Visual Marketing 173


Chapter 12: Sharing Presentations on SlideShare 197


Chapter 13: Using Infographics to Share Your Story 217


Part V: Launching into Video Social Media Marketing 233


Chapter 14: The Big Picture: Marketing with Videos 235


Chapter 15: Video Marketing on YouTube 251


Chapter 16: Creating and Sharing Videos via Vine 271


Part VI: The Part of Tens 289


Chapter 17: Ten Types of Images to Create 291


Chapter 18: Ten Types of Videos to Create 301


Index 309

About the Author

Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide , and an international speaker. She spent over five years working at Procter & Gamble on some of the biggest brand launches and is now a leading consultant, speaker, and educator on social media marketing.