What's Vis, and Why Do It?
The Big Picture
Why Have A Human in the Loop?
Why Have A Computer in the Loop?
Why Use An External Representation?
Why Depend on Vision?
Why Show The Data In Detail?
Why Use Interactivity?
Why Is the Vis Idiom Design Space Huge?
Why Focus on Tasks?
Why Focus on Effectiveness?
Why Are Most Designs Ineffective?
Why Is Validation Difficult?
Why Are There Resource Limitations?
"Visualization is a young field with only a few primary texts
available. What distinguishes this one is the way it synthesizes
past work to develop a comprehensive framework for design and
analysis. ... The author builds a framework for understanding the
key elements of visualization and develops a synthesis of current
best practices. ... The book is filled with examples from the
universe of visualization. Virtually all the possibilities for
visualization design are illustrated with specific examples. ...
This is an attractive book, one that's likely to be a fundamental
source for the field. It's worth a look for anyone with even a
-MAA Reviews, March 2015
"Munzner's Visualization Analysis and Design is the first
comprehensive textbook covering the topic of information
visualization. She covers basic theory, careful analysis of the
design space, design methodology, and numerous practical examples.
Her taxonomic approach is ideally suited for use in the classroom
to guide students through the many design decisions associated with
creating effective visualizations."
-Chris North, Virginia Tech
"Visualization Analysis and Design does a fantastic job
in providing a framework and language for analyzing, critiquing,
and discussing visualizations. This book provides a wonderful
foundation for the field."
-Miriah Meyer, University of Utah
"Visualization Analysis and Design is a book that fills
the gaps in the existing literature. It offers a synthesized view
and a framework most useful to guide the newcomer to visualization.
The nested model that unifies design and evaluation is particularly
enlightening. The book is truly valuable for an initial InfoVis
course at the graduate level."
-Beatriz Sousa Santos, Universidade de Aveiro
"Munzner elegantly synthesizes an astounding amount of
cutting-edge work on visualization into a clear, engaging, and
comprehensive textbook that will prove indispensable to students,
designers, and researchers."
-Steven Franconeri, Northwestern University
"A very detailed and thorough discussion of many topics central
to information visualization. A must-read for researchers,
sophisticated practitioners, and graduate students."
-Jim Foley, Georgia Institute of Technology
"Munzner's new book is thorough and beautiful. It belongs on the
shelf of anyone whose work and life are touched and enriched by
-Chris Johnson, University of Utah
"Visualization is often presented in the classroom as a motley
collection of techniques and algorithms designed to unearth
insights from data. Tamara Munzner is one of the leading voices of
the school that seeks to establish visualization as a discipline
resting on well-understood pillars of perception, cognition, and
interaction. This new volume from Tamara reflects her expansive
views and presents visualization as a wholesome and essential topic
for this age of Big Data and all things analytic."
-Raghu Machiraju, The Ohio State University
"Tamara Munzner is one of the world's very top researchers in
information visualization, and this meticulously crafted volume is
probably the most thoughtful and deep synthesis the field has yet
-Michael McGuffin, Ecole de Technologie Superieure
"Tamara Munzner shares her deep insights in visualization with
us in this excellent textbook, equally useful for students and
experts in the field. Highly structured, with many examples that
illustrate the underlying framework."
-Jarke van Wijk, Eindhoven University of Technology
"This book provides the most comprehensive coverage of the
fundamentals of visualization design that I have found. It is a
much-needed and long-awaited resource for both teachers and
practitioners of visualization."
-Kwan-Liu Ma, University of California, Davis
"Visualization is fundamental to meeting the unprecedented
challenges and exploiting the wonderful opportunities of the
ever-expanding deluge of data confronting virtually every field.
Tamara Munzner's new book provides a principled treatment of
visualization design. This is the visualization textbook I have
long awaited. It emphasizes abstraction, design principles, and the
importance of evaluation and interactivity."
-Jim Hollan, University of California, San Diego
"Tamara Munzner is an outstanding scientist, a gifted scholar,
and deeply cares about bringing research into practice ... She is
the driving force behind unifying methodology and terminology in
the proliferating field of information visualization. Providing
guidance, preventing mistakes, and showing best practices are the
ingredients of the secret sauce that make this work so
indispensable. The book puts together much of the wisdom she has
accumulated over the years in a systematic, well-structured form
and shapes the field of visualization in an unprecedented way. It
helps to better understand problems, design better systems, avoid
common mistakes, and better communicate results. Simply a must-read
for everyone concerned with visualization!"
-Wolfgang Aigner, St. Poelten University of Applied Sciences
"Visualization Analysis and Design gives a
framework that formalizes a notion of effective visualization. By
connecting design choices with visualization idioms, Munzner
provides readers with tools to both articulate the analysis of
visualizations and to invent their own."
-Joshua A. Levine, Clemson University
"Without a doubt, Visualization Analysis and
Design is the most comprehensive book on information
visualization (InfoVis) to date ... Perhaps what is most impressive
about this book is its coverage in both the breadth and depth of
relevant InfoVis techniques and topics. It will be immediately
accessible to both newcomers and veterans of InfoVis who are
interested in catching up to the state of the art. The book can be
used both as a textbook in a classroom setting or as a reference
book in any visualization research group."
-Remco Chang, Tufts University
"Visualization Analysis and Design is a
pleasure to read for the students in my course. Tamara Munzner is
striving to make visualization accessible to a very broad audience
and is succeeding. This is a textbook we were waiting for."
-Torsten Moeller, University of Vienna "I like this book because it begins with providing a good way to think about visualization at a high level, and then follows through by providing the building blocks to use in achieving those goals. I think this book will be valuable to both researchers and practitioners because it provides well-grounded foundations as well as a framework to build upon them."
-Michael Gleicher, University of Wisconsin-Madison
"This highly readable and well-organized book not only covers
the fundamentals of visualization design, but also provides a solid
framework for analyzing visualizations and visualization problems
with concrete examples from the academic community. I am looking
forward to teaching from this book and sharing it with my research
-Michele C. Weigle, Old Dominion University
"Dr. Munzner's work is at the right balance of theory of
application-it is not just focused on the why, which is important,
but the how. Concrete guidance at every point of the visualization
design process is provided, an invaluable resource for instruction
-T.J. Jankun-Kelly, Mississippi State University