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WRITING AS CRAFT & MAGIC REV/E
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Table of Contents

Preface to the Second Edition 1. Journalism in a Time of Change 2. Writing as Craft 3. Writing as Magic 4. The Three Qualities of Great Journalism 5. The Very Beginning: Ideas and Reporting 6. Beginning to Write: Focus and Leads 7. Managing the Murky Middle 8. Models and Common Story Types 9. Mastering the Feature 10. Writing for Clarity 11. Writing for Drama 12. Polishing Your Work 13. Multimedia Packaging and Presentation 14. Reaching Higher Levels 15. Learning with Others

Reviews

"FINALLY--a textbook on writing that's not a textbook but a real source of practical advice!"--Terry Clark, University of Central Oklahoma "I'm a huge fan of this book. . . . Stepp's work manages to communicate the more mysterious nature of creativity in writing in a coherent, readily accessible way."--Kim Walsh-Childers, University of Florida "The lessons are straightforward, clear, and well-reasoned. . . . Stepp's categorization of the yin and the yang of journalism as 'craft' and 'magic' is brilliant, hitting just the right note for my students."--John Lenger, Harvard University Extension School "FINALLY--a textbook on writing that's not a textbook but a real source of practical advice!"--Terry Clark, University of Central Oklahoma "I'm a huge fan of this book. . . . Stepp's work manages to communicate the more mysterious nature of creativity in writing in a coherent, readily accessible way."--Kim Walsh-Childers, University of Florida "The lessons are straightforward, clear, and well-reasoned. . . . Stepp's categorization of the yin and the yang of journalism as 'craft' and 'magic' is brilliant, hitting just the right note for my students."--John Lenger, Harvard University Extension School

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