An incisive new expose of the dark and shadowy forces plotting to destroy the BBC.
Patrick Barwise is Emeritus Professor of Management and Marketing
at London Business School and former chairman of Which? His
previous books include Television and Its Audience, Simply Better
and The 12 Powers of a Marketing Leader.
Peter York is a cultural commentator, management consultant, author
and broadcaster. His previous books include The Official Sloane
Ranger Handbook and Authenticity Is a Con. He is the President of
the Media Society.
This book's value lies in its steady accumulation of myth-busting
data ... its urgent conclusion establishes just how much Britain
stands to lose if the BBC as we know it falls.
*Guardian*
A "must" for anyone interested in the future of what many regard as
Britain's most important cultural institution and our greatest
source of "soft power" on the world stage
*John Arlidge*
After reaching the end of the book's more than 500 pages one is
left with two overwhelming impressions. The first is how important
the BBC is to the healthy life of the nation and the second, how
its very long-term survival is now in doubt after the sustained
political and financial attacks it's suffered these past few
decades ... Written with wit and panache ... like taking a stroll
through the social and political history of Britain from Thatcher
onwards
*The New European*
A a thorough and perceptive analysis of some of the big challenges
facing the BBC, and the malevolent and dishonest forces raging
against it
*Byline Times*
Scrupulously researched... exposes the myths behind the onslaught.
The idea of a "silent majority" exasperated by the BBC's liberal
values is at odds with trust ratings that put it above every other
news provider
*Independent*
The value of this book is to remind us that arguments against the
BBC are often dishonest or partial, often strongly motivated by
vested interests - and often hope for its destruction while
affecting to hope for its reform. It may make you, as it did me,
think that in this accursed year there's something to be said for
keeping a-hold of nurse in fear of finding something worse.
*UnHerd*
A frighteningly informative torrent of history, politics, global
economics and warm sympathy
*The Times*
Hair-raising
*The Guardian*
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