Sally Clark’s marketing plan to promote her book, The Way Of The
Warrior Mama, begins with organizing book signings and book
related-events at the libraries and major book chains in the Nyack,
NY Tri-state area. She plans to do Facebook lives with prominent
mother bloggers, a PR campaign to publications targeting moms, and
participate in a guest blog on notable mommy bloggers. Sally also
plans to contact podcasts, local and national media, host speaking
events for middle and high schools, and host speaking events at
select colleges and universities.
In late August/early September Sally will offer some kind of “Back
to School” advice/promo via webinars, Facebook lives, and
interviews with prominent mom bloggers and parenting experts for
moms and their teen daughters. October is domestic violence
awareness month and she will organize an in person and virtual
discussions with related nonprofits and experts. Sally would like
to team up with other Morgan James or other authors who write about
parenting, mothering, and teenage girl issues to offer a “bundle”
as part of a Thanksgiving or Holiday special. Or she would like to
offer a “Back to School” E-book promo. Sally will be offering a
free book giveaway or host another contest as part of either “Back
to School” or domestic violence awareness month or holiday special.
Sally Clark is a graduate of the Columbia Journalism School and the award-winning director of the documentary Cowgirls. She worked as a researcher for acclaimed author Naomi Wolf on her book Misconceptions: Truth, Lies, and the Unexpected on the Journey to Motherhood and with Lili Fournier, producer of the Women of Wisdom and Power series about the Mount Holyoke teen girls’ leadership program, Take the Lead. A survivor of sexual assault and a mother of two daughters, Sally has over twenty years of experience in covering girls’ and women’s issues and remains committed to helping girls and women realize their full potential and power. Sally lives with her family in New York’s Hudson Valley.
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