Table of Contents

Foreword—Social Networking Works by Don Tapscott vii

Authors' Note—How We Got Here xi

Chapter 1: Look What We Can Do 1

Chapter 2: Go from R&D to R&WE 19

Chapter 3: How May We Help We? 43

Chapter 4: Customer, Sell Thyself 61

Chapter 5: If We Build It, We Will Come 81

Chapter 6: Welcome to the World Bank of We 101

Chapter 7: Make Everyone a C-We-O 117

Chapter 8: Lead from the Rear 125

Afterword—Join the Crowd 143

Company Index 149

Name Index 151

Subject Index 153

Acknowledgments 158

About the Author

This book is the result of an unprecedented wiki-based collaboration bringing together leading experts on social networking and communities at Wharton Business School, MIT Sloan School of Management, and more than 4,000 business innovators from around the world, all of whom have generously contributed their extraordinary knowledge, insights, and personal experiences.

Reviews

"Best Books of 2007, Top 10 Editors Pick: Business" - Amazon.com, 2007  #1 on 800-CEO-READ's "Top 25 Monthly" Bestseller List, August 2008 "10 Books to Inspire Your Business for 2008", The Street.com, November 15, 2007