About the Author

John is an Australian who has invested 38 years as a highly successful sales leader in four USA and Japanese multinational IT corporations. For the last 16 years he has assisted B2B selling organisations to transform the way they sell. John is passionate about enhancing the professionalism of salespeople and sales teams. To that end he has founded Sales Leader Forums and Sales Masterminds APAC. John is the creator of the Authentic Selling program and the EDVANCE sales model that underpins The Wentworth Prospect. Wayne is an Australian business strategist with a passion for sales, marketing and business development. He has spent four decades working in Australia, Asia and Europe, starting out as a door-knocking engineering sales rep and ending up in roles such as Sales and Managing Director. Since leaving his corporate career, Wayne has spent over 15 years helping B2B businesses tackle their business growth challenges by applying LEAN principles for sustainable sales success. Wayne was a co-founder of Sales Leader Forums and a foundation member of Sales Masterminds APAC. Jeff is a British-Australian writer with over thirty years' experience in the advertising and communications industry. He has worked as both writer, executive creative director and regional creative director with some of the world's largest ad agencies in London, Hong Kong and Sydney. Jeff is also a writer of dark fiction. His stories have been published by Shooting Star Press in Australia and in several anthologies by UK publisher Raven & Drake. He is shortly to be published by Black Ink Fiction in the USA. Today he lives and works as an author and communications specialist in Sydney, Australia. Details of Jeff's fiction can be found at jeffclulow.com