. First look chapter extracting, book giveaways, author content and promotions - utilising key bloggers, the Viragobooks.net website and the Virago Facebook Fanpage and Twitter feed . Tailored mailings targeting high street retailer regional managers and independent booksellers to spread the word and build the enthusiasm from the roots up, ensuring strong in-store presence on publication . Reading group guides and guided group discussion capitalising on the book's conversation worthy themes of courage, cowardice, loyalty, betrayal, poverty, cruelty and the loss of innocence via the Virago Book Club's popular web forum and eNewsletter (8k subscribers) and Reading Groups.org to excite and mobilise readers across the country
Lauren Liebenberg was born in what was Rhodesia and spent her early childhood in the crucible of the civil war. She now lives in South Africa and has an MBA from the business school of the University of Witwatersrand. She is married to an Englishman and has two young children.
Raw, true ... Liebenberg is a terrific writer -- Jason Wallace Guardian Compelling ... Liebenberg writes evocatively about boxing and the hope it instils in a group of boys destined for the mines -- Tamzin Baker Financial Times A moving, excellently crafted story -- Kate Saunders The Times
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