...is a strong, noncompromising, theoretical and philosophical
argument that the answers come from behaviorology, the natural
science of behavior, that the answers do not come from astrology,
theology, etc., or from psychology, the mentalistic unnatural
science of the mind... -- Dr. Richard Malott, Ph.D. "Behavior
Analyst, Professor, Western Michigan University, and author of
several best selling books"
Although the book is primarily written to elucidate human behavior, the laws and principles of behavior are used not only by behaviorologists but also by animal behavior technologists who study the behavior of nonhumans. Dr. Ledoux has presented a complex discipline in an accessible format that is reinforcing to read and introduces a natural... -- James O'Heare ," author of Aggressive Behavior in Dogs and several other best selling books"
In the prevailing academic order for the 21st-century society, the complex subject of the behavior of organisms, particularly regarding the causes and effects of human behavior, is controlled by the explanatory myths that are inherent to psychology. This book presents a threat to that prevailing academic order... -- Michael Rauseo, Psy.D. "(Faculty, Los Angeles Unified School District)"