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This is a fascinating, and practical exploration into why the things that make our brains "happy" are not always what we really need. Why do we routinely choose options that don't meet our short term needs and undermine our long-term goals? Why do we insist we're right even when evidence contradicts us? Why are we prone to assigning meaning to statistically common coincidences? "What Makes Your Brain Happy" reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Drawing on research into social psychology, cognitive science, neurology and even marketing and economics, this volume draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action.
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About the Author

David DiSalvo is a science, technology, and culture writer for Scientific American Mind, Psychology Today, and a number of other publications. He is the writer behind the well-regarded science blog Neuronarrative, which reaches more 100,000 readers in more than 200 countries.

Reviews

"DiSalvo offers 'science-help' (as opposed to self-help) by detailing the mental shortcuts our minds like to take but that don't always serve us well, with the assumption that understanding brain function helps us fight its stubborn behavior."-Psychology Today "David DiSalvo takes us on a whistle-stop tour of our mind's delusions. No aspect of daily life is left untouched: whether he is exploring job interviews, first dates or the perils of eBay, DiSalvo will change the way you think about thinking... an enjoyable manual to your psyche that may change your life."-New Scientist "This book is the Swiss Army knife of psychology and neuroscience research--handy, practical, and very, very useful. It boils down the latest findings into simple, easy-to-understand lessons you can apply to your daily life."-Joseph T. Hallinan, Pulitzer Prize-winning author of Why We Make Mistakes "A five-star intellectual smorgasbord of the latest speculations on what makes us tick."-Robert Burton, MD, author of On Being Certain: Believing You Are Right Even When You're Not "This book will make your brain happy--in a good way. With engaging prose and compelling stories, DiSalvo provides a fast-paced overview of mental shortcuts and foibles that make us happy in the short term, often to our long-term detriment."-Daniel Simons, author of The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us "DiSalvo takes us on mind trips to the frontiers of brain and behavior research--and, being a superb guide, shows us how each development is useful, exciting, and inspired by wonder."-Jena Pincott, author of Do Gentlemen Really Prefer Blondes? Bodies, Brains, and Behavior: The Science behind Love, Sex, and Attraction "A well-researched and effectively argued guide to uncovering the reasons why we so often think and act in ways that undermine our best interests, and it's also full of knowledge about why humans manipulate each other. If you want to know more about why you do what you do, and how to avoid becoming the victim of someone else's manipulation tactics, I encourage you to read this book."-Philip Zimbardo, PhD, author of The Lucifer Effect: Understanding How Good People Turn Evil and past president of the American Psychological Association "DiSalvo offers science-help (as opposed to self-help) by detailing the mental shortcuts our minds like to take but that don t always serve us well, with the assumption that understanding brain function helps us fight its stubborn behavior."-Psychology Today David DiSalvo takes us on a whistle-stop tour of our mind's delusions. No aspect of daily life is left untouched: whether he is exploring job interviews, first dates or the perils of eBay, DiSalvo will change the way you think about thinking an enjoyable manual to your psyche that may change your life. -New Scientist "This book is the Swiss Army knife of psychology and neuroscience research handy, practical, and very, very useful. It boils down the latest findings into simple, easy-to-understand lessons you can apply to your daily life."-Joseph T. Hallinan, Pulitzer Prize winning author of Why We Make Mistakes "A five-star intellectual smorgasbord of the latest speculations on what makes us tick."-Robert Burton, MD, author of On Being Certain: Believing You Are Right Even When You re Not "This book will make your brain happy in a good way. With engaging prose and compelling stories, DiSalvo provides a fast-paced overview of mental shortcuts and foibles that make us happy in the short term, often to our long-term detriment."-Daniel Simons, author of The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us "DiSalvo takes us on mind trips to the frontiers of brain and behavior research and, being a superb guide, shows us how each development is useful, exciting, and inspired by wonder."-Jena Pincott, author of Do Gentlemen Really Prefer Blondes? Bodies, Brains, and Behavior: The Science behind Love, Sex, and Attraction "A well-researched and effectively argued guide to uncovering the reasons why we so often think and act in ways that undermine our best interests, and it s also full of knowledge about why humans manipulate each other. If you want to know more about why you do what you do, and how to avoid becoming the victim of someone else s manipulation tactics, I encourage you to read this book."-Philip Zimbardo, PhD, author of The Lucifer Effect: Understanding How Good People Turn Evil and past president of the American Psychological Association"

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