AVERY GILBERT is a psychologist, smell scientist, and entrepreneur. His groundbreaking studies in odor perception have been published in scientific journals, and he has helped design commercial scents for everything from perfume to kitty litter. He lives in Montclair, New Jersey. Visit him at www.averygilbert.com.
Finalist for the 2008 Los Angeles Times Book Prize in Science and
Technology "[S]mart, eminently readable. . . . a lighthearted book,
packed with curious tidbits."
-"New York Observer"
"[A]n entertaining romp through the science of smell."
-"Newsweek"
"Avery Gilbert is the David Sedaris of the nostril, the Mark Twain
of the nasal passages."
-"JAMA "("Journal of the American Medical Association")"
"
"Avery Gilbert's whistle-stop journey . . . through, around and
inside the nose is remarkably entertaining, and a great read for
anyone seeking a tour that awakens the senses. Everybody who is
anybody in the world of scent, and a few impostors too, make an
appearance as we bounce from chapter to chapter, learning diverse
olfactory gems."
-"New Scientist"
"[A] great deal of fun. . . . "What the Nose Knows "provides a
well-researched, even scholarly, compendium of olfactory facts and
fallacies, woven into an enticing history of the uses and misuses
of scent. Having dug through what one can imagine must have been
some very moldy smelling archives, Gilbert presents a wide-ranging
yet deep look at what our 'noses knowses.'"
-"Science"
"[A] great book on an overlooked topic. . . . Gilbert combines a
scientist's sense of wonder, a scent-making professional's
sensibility, and a slightly "Beavis and Butt-Head"-like fascination
with aroma."
-Peter Dykstra, CNN Science, SciTechBlog
"The volume is almost a guilty pleasure (since smell jokes are
generally vulgar), hence one of the best kinds of book. Besides its
entertainment value, it is also genuinely informative. . . .
Gilbert quips like a stand-up comic throughout but never lets humor
trump solid, research-based information, which is nothing to sniff
at."
-"Booklist"
"A scientist tells us entertaining things about odors both pleasant
and foul. Olfactory researcher and psychologist Gilbert asks a
dozen questions in no particular order and then answers them--often
with 'we don't know, ' but always with enthusiasm and wit. . . . A
beguiling account of the critical role smell plays in our
lives."
-"Kirkus," starred review
"Psychologist and smell scientist Gilbert's serious science is
enlivened by a whimsical sense of humor. . . . Gilbert is an
entertaining guide and worth sniffing around with."
-"Publishers Weekly"
"Avery Gilbert gives us an insider-view of the science and culture
of smell with an enormous breadth of knowledge. We know so little
about our sense of smell; the facts are simply fascinating and
sometimes hilariously funny. The reader travels to the inner
sanctum of the world of fragrance with an erudite, witty and
opinionated guide. I loved it!"
-Mandy Aftel, author of "Essence and Alchemy, Aroma, "and" Scents
and Sensibilities"
"
""The delightful and erudite Avery Gilbert employs his
multi-disciplined talents as scientist, humanist, and fragrance
industry innovator to present fascinating facts with a wry humor.
The marvelous "What the Nose Knows" is likely to remain the
authoritative popular source on the art and science of scent for a
long time to come."
-Richard Restak MD, author of "The Naked Brain: How the Emerging
Neurosociety is Changing How We Live, Work, and Love
""A fascinating exploration of our most mysterious and mythologized
sense, written with the precision of a scientist and the flair of a
natural story-teller. You'll never think of perfume (or Proust)
quite the same way again."
-Jack Turner, author of "Spice"
"What a nose-opener! Straight from the horse's snout, this is a
pithy tour of the smellable realm, led by one of its experts.
Gilbert guides readers through a universe of odors that can reel
you back to your fourth-grade playground or raise up your lunch.
Page after page, he amazes: Vanilla-scented butterflies? Corpses
that smell, predictably on day seven, of wet fur and old leather?
Dried codfish scent dispersed in a maritime museum? I was anosmic,
but now I smell!"
--Hannah Holmes, author of "Suburban Safari" and "The Secret Life
of Dust"
"Avery Gilbert gives us an insider-view of the science and culture
of smell with an enormous breadth of knowledge. We know so little
about our sense of smell; the facts are simply fascinating and
sometimes hilariously funny. The reader travels to the inner
sanctum of the world of fragrance with an erudite, witty and
opinionated guide. I loved it!"
--Mandy Aftel, author of "Essence and Alchemy, Aroma, "and" Scents
and Sensibilities" and revered natural perfume guru
"
""A fascinating exploration of our most mysterious and mythologized
sense, written with the precision of a scientist and the flair of a
natural story-teller. You'll never think of perfume (or Proust)
quite the same way again."
--Jack Turner, author of "Spice
""What a nose-opener! Straight from the horse's snout, this is a
pithy tour of the smellable realm, led by one of its experts.
Gilbert guides readers through a universe of odors that can reel
you back to your fourth-grade playground or raise up your lunch.
Page after page, he amazes: Vanilla-scented butterflies? Corpses
that smell, predictably on day seven, of wet fur and old leather?
Dried codfish scent dispersed in a maritime museum? I was anosmic,
but now I smell!" --Hannah Holmes, author of "Suburban Safari" and
"The Secret Life of Dust"
"The delightful and erudite Avery Gilbert employs his
multidisciplined talents as scientist, humanist, and
fragrance-industry innovator to present fascinating facts with wry
humor. The marvelous "What the Nose Knows" is likely to remain the
authoritative popular source on the art and science of scent for a
long time to come."
--Richard Restak, MD, author of "The Naked Brain: How the Emerging
Neurosociety IsChanging How We Live, Work, and Love"
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